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Die Macht der Marken. Geschichte und Gegenwart.
Schütz, Petra - 2001
missing. For instance there is not yet a thorough definition of the term brand. This paper therefore tries to holistically … describe what characterizes the 'brand' phenomenon. A thorough look into history is crucial for a better understanding of the … brands, which reflects the main traits of the brand character as well als its complex interactions within and with its …
Persistent link: https://www.econbiz.de/10009450179
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Best value, partnerships and relationship marketing in local government
Rees, Patricia L.; Gardner, Hanne - 2003
Full-text of this article is not available in this e-prints serivce. This article was originally published following peer-review in the International Journal of Nonprofit and Voluntary Sector Marketing, published by and copyright John Wiley & Sons Ltd.
Persistent link: https://www.econbiz.de/10009455012
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Philo : PharmaInnovationsLotse ; ihr Weg zum erfolgreichen Open Innovation Management
Adelhelm, Silvia; Braun, Andreas; Müller, Elisabeth; … - 2011
Innovationsmanager in kleinen und mittleren Unternehmen (KMU) der Pharmaindustrie bei der Einführung des Open Innovation Managements zu … Berücksichtigung der Anforderungen von Pharma-KMU zu analysieren und (2) daraus abgeleitet ein Konzept zur Implementierung von Open … Innovation bei Pharma-KMU zu entwickeln.Der Ausgangspunkt des Projektes war die Erkenntnis, dass die Life Sciences-Branche im …
Persistent link: https://www.econbiz.de/10009449047
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Barriers to Innovation in SMEs: Can the Internationalization of R&D Mitigate their Effects?
Tiwari, Rajnish; Buse, Stephan - 2007
Technological advancements, especially in Information and Communication Technologies (ICT) have enhanced greatly the competition spurred by the globalization of the world economies. Even small and medium-sized enterprises (SMEs) are no more immune to the challenges that the globalization brings...
Persistent link: https://www.econbiz.de/10009457681
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Wirkung föderaler Strukturen in der staatlichen Innovationsförderung ; Effects of federal structures on public innovation support
Becker, Lasse - 2015
Ländern erreicht dabei KMU als Unternehmen mit Problemen bei der Innovationstätigkeit signifikant besser als andere Ebenen …
Persistent link: https://www.econbiz.de/10011324351
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Consumer ethnocentrism and willingness to buy: Analyzing the role of three demographicconsumer characteristics
Josiassen, A; Assaf, A; Karpen, I - 2011
.Design/methodology/approach - Data were gathered from 361 consumers in Australia. Data analysis was conducted using regression analysis with interactions …
Persistent link: https://www.econbiz.de/10009481845
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Identifying the drivers behind housing preferences of first time owners
Reed, Richard; Mills, Anthony - 2007
paper is based on interviews with purchasers at a series of locations across Melbourne, Australia, who were actively seeking …
Persistent link: https://www.econbiz.de/10009484144
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Markenführung in der Ernährungswirtschaft ; Brand Management in the Food Sector
Staack, Torsten - 2013
Persistent link: https://www.econbiz.de/10010353216
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Trends in wine production and trade
Lazanyi, Janos - 2008
wine imports and 72.8%of exports. Wineproduction and consumption is increasing in Argentina, Australia, Chile, New Zealand … Africa and Australia have developed aggressive marketing policies, while promotingproducts at highly competitive prices …
Persistent link: https://www.econbiz.de/10009444628