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This research describes and analyzes the commercial actions being conducted in six groups ofproducers bee located on the periphery of the state capital of Puebla, Mexico. We study theguidelines that have developed around the marketing as a discipline dedicated to analysis andimplications of...
Persistent link: https://www.econbiz.de/10009446405
The research seeks to address the decades old debate of why companies shouldcontinue investments into marketing and what returns these investments haveachieved. Globally the role of marketing has been accepted to be that of primarilybuilding value for the company – i.e. building the brand and...
Persistent link: https://www.econbiz.de/10009447578
organization-wide information and action on customers and competitors. In accounting, research into ‘strategic management …
Persistent link: https://www.econbiz.de/10009465896
accomplished research to determine whether Malaysian local bank customers’ perceptions of service quality and its dimensions relate … their employees and customers; using customer-oriented processes and training programs within an increasingly diverse …
Persistent link: https://www.econbiz.de/10009465913
Pasibaigus ekonomikos nuosmukiui didžioji dalis organizacijų yra priverstos keisti savo veiklos modelius, komunikacijos strategijas bei ieškoti naujų komunikacijos išraiškos būdų, kad pasiektų tikslinį vartotoją jam priimtinais kanalais. Keistis kartu su besikeičiančia aplinka yra...
Persistent link: https://www.econbiz.de/10009478390
It is important to create the contingent of loyal customers and to form positive attitude to the loyalty benefit when … supermarket is to establish loyalty towards its customers. The high level of loyal customer’s will enable to increase the … project part tools promoting the formation of customer’s loyalty and essential offers are presented for CENTO supermarket in …
Persistent link: https://www.econbiz.de/10009479314
discussions with licensees, retired licensees and older pub customers, to collect their reflections on the industry. Findings …
Persistent link: https://www.econbiz.de/10009455092
Full-text of this article is not available in this e-prints service. This article was originally published in the International journal of e-business strategy management, published by and copyright Winthrop Publications Ltd.
Persistent link: https://www.econbiz.de/10009455099
, the paper extends the knowledge on the mediating factors that influence the likelihood of dissatisfied B-to-B customers …
Persistent link: https://www.econbiz.de/10009457420
by investigating why dissatisfied B2B customers do not switch service providers. Specifically, it develops and tests a … social exchange-based model examining how dissatisfied, but behaviourally loyal, customers act in terms of their repurchase … and calculative commitment significantly increase customers’ repurchase intentions. The findings also indicate that …
Persistent link: https://www.econbiz.de/10009457421