In the increasingly competitive world of retail banking, organizations are focusing their attention on customer service as a means of increasing customer loyalty and retention. With this goal of increasing customer retention, the link between the attitudes of the service provider (employee...

In this paper, the broad context for the study of emotional dissonance and its importance to marketing is set out. The relevant literature on emotional dissonance, its antecedents and outcomes are introduced together with the knowledge gap in the literature. The conceptual framework of emotional...

Die vorliegende Studie untersuchte den Zusammenhang zwischen Kompetenz, Persönlichkeit und Berufserfolg. Für die Erfassung der beruflichen Kompetenz wurde ein neu entwickeltes Verfahren, das Inventar zur Erfassung beruflicher Kompetenz "I-BeKo" mit fünf basalen Kompetenzkategorien zur...

Purpose ? The purpose of this paper is to provide an ethical foundation for relationship marketing using a virtue ethics approach.Design/methodology/approach ? The approach is a conceptual one providing a background on relationship marketing from both American and European perspectives. Earlier...

Examines the role and importance of customer-contact personnel in the marketing of a bank's financial services and the importance of customer service in retail banking. Customer-contact personnel from suburban branches of an Australian retail bank identified their level of agreement with...

The application and performance of Internet Commerce (IC) strategy has become a critical success factor in an industry characterised by volatile change and transformational upheaval. This article presents research examining how IC has been applied in Australian electricity utilities from a...