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Die Dissertation untersucht, wie Organisationen ein reputationsorientiertes Themen- und Issues-Management aufbauen, betreiben und weiterentwickeln können. Dazu wird das operative Modell des Issues Managements mit dem strategischen Zielkonstrukt Reputation verbunden.Zu Beginn der Arbeit...
Persistent link: https://www.econbiz.de/10009480634
This paper examines the nature of propaganda and its use by corporations, particularly in the USA, over a period of … nearly 100 years. It emphasises the invisibility of much of this activity and propaganda’s importance for shaping … acquiescence in corporate hegemony. The role played by corporate propaganda in the development of different forms of capitalism is …
Persistent link: https://www.econbiz.de/10009463538
, or ability to establish a subsidiary. Consequently, the brand's success depends on the appropriate use of propaganda and … strategies.Irrespective of the position that religious propaganda or strategic brand management may assume, such forms of …
Persistent link: https://www.econbiz.de/10009480544