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The Psychology and Behavior of Consumers in the Fashion Industry
DeLace, Jessica - 2011
psychological concepts in their marketing and branding tactics. …
Persistent link: https://www.econbiz.de/10009455912
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Networks and buyer behaviour at the base of the pyramid (BOP)
Chikweche, Tendai; Fletcher, Richard; Baraldi, Enrico; … - University of Western Sydney; University of Western Sydney; … - 2008
Networks traditionally have been studied in the context of areas such as industrial marketing in developed country …
Persistent link: https://www.econbiz.de/10009482152
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Service-provider retention and switching behaviour by ethnic minority consumers : the Portuguese community in Sydney
Pires, Guilherme D.; Stanton, John - University of Newcastle; University of Western Sydney; … - 2003
The viability of ethnic market targeting can be increased through high provider retention by customers. Concepts of loyalty and switching are explored and applied to a study of the Portuguese community in Sydney, Australia. Considering three classes of products, the aims are to examine...
Persistent link: https://www.econbiz.de/10009482242
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EMPIRICAL INVESTIGATION OF THE IMPACT OF THE 2007 RECALL ON THE DEMAND FOR PEANUT BUTTER BRANDS
Bakhtavoryan, Rafael; Capps, Oral; Salin, Victoria - 2011
The US Food and Drug Administration confirmed in February 2007 that a major foodborne illness outbreak was caused by two peanut butter brands, Peter Pan and Great Value, manufactured by ConAgra Foods Inc. at its Sylvester, Georgia, processing plant. As a result, on February 14, 2007, ConAgra...
Persistent link: https://www.econbiz.de/10009444569
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Customer perceptions of values of a retail supermarket : analysis of Pick 'n Pay's Waterfront store
Singh, Randhir - 2008
This study examines Customer Perceptions of services rendered by Pick 'n Pay Waterfront employees. The main objectives of this study include the following: To define customer services within a supermarket environment; To determine how Pick n Pay (PnP) employee achieve customer satisfaction...
Persistent link: https://www.econbiz.de/10009447200
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Limited Means and What I Can't Buy: Resource Constraints and Resource Use Accessibility Drive Opportunity Cost Consideration
Spiller, Stephen Andrew - 2011
Every consumer decision incurs a cost. An hour spent researching products is an hour not spent working. Vacation days used in the winter are vacation days not used in the summer. A dollar spent on a car payment is a dollar not spent dining out. What determines the extent to which consumers...
Persistent link: https://www.econbiz.de/10009475420
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Rethinking Marketing Programs for Emerging Markets
Dawar, Niraj; Chattopadhyay, Amitava - 2000
marketing programs are scarcely adapted for these markets. The result is low market penetration, low market shares, and poor … attract billions of new consumers, the marketing programs of multinationals need to be rethought from the ground up. We … around the world to illustrate how to incorporate these realities into marketing programs. We conclude with a discussion of …
Persistent link: https://www.econbiz.de/10009477450
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Spillover of social responsibility associations in a brand portfolio
Wang, Wenling - 2011
Extant research has established that social responsibility (SR) activity can be beneficial to companies by influencing consumers’ SR associations with the company and its product brands. However, most studies only look at the outcomes of SR initiatives implemented at the corporate level (i.e.,...
Persistent link: https://www.econbiz.de/10009450995
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The effects of multiple discounts on consumers’ product judgments
Cai, Zhen - 2008
The concept of multiple discounts refers to the situation when two or more discounts are combined together resulting in a discount larger than any of the individual discounts. Despite the increasing popularity of this practice in the marketplace, past research provides little evidence about the...
Persistent link: https://www.econbiz.de/10009451000
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Consumer self-concept and retail store loyalty: the effects of consumer self-concept on consumer attitude and shopping behavior among brand-specific and multi-brand retail stores
Rocereto, Joseph F. - 2007
Researchers have long been interested in understanding the effects of self-concept congruity constructs on marketing …-related phenomenon. While studies have investigated the effects of such self-congruity constructs in a myriad of marketing settings …
Persistent link: https://www.econbiz.de/10009451010