Narrow search
Showing 1 - 10 of 2,082
Cover Image
On the economic analysis of problems in energy efficiency: Market barriers, market failures, and policy implications
Sanstad, A.H.; Koomey, J.G.; Levine, M.D. - 2008
In his recent paper in The Energy Journal, Ronald Sutherland argues that several so-called market barriers'' to energy efficiency frequently cited in the literature are not market failures in the conventional sense and are thus irrelevant for energy policy. We argue that Sutherland has...
Persistent link: https://www.econbiz.de/10009435880
Cover Image
Wisconsin Inventors` Network Database final report
2008
The Wisconsin Innovation Service Center at UW-Whitewater received a DOE grant to create an Inventor`s Network Database to assist independent inventors and entrepreneurs with new product development. Since 1980, the Wisconsin Innovation Service Center (WISC) at the University of...
Persistent link: https://www.econbiz.de/10009435882
Cover Image
Wisconsin Inventors' Network Database final report
2008
The Wisconsin Innovation Service Center at UW-Whitewater received a DOE grant to create an Inventor's Network Database to assist independent inventors and entrepreneurs with new product development. Since 1980, the Wisconsin Innovation Service Center (WISC) at the University of...
Persistent link: https://www.econbiz.de/10009436711
Cover Image
Essays on Integrating Product Design and Marketing Research.
Feit, Eleanor Mc Donnell - 2009
in this dissertation develop quantitative marketing research methods that use choice experiments to provide designers …
Persistent link: https://www.econbiz.de/10009476585
Cover Image
Customer perceptions of values of a retail supermarket : analysis of Pick 'n Pay's Waterfront store
Singh, Randhir - 2008
This study examines Customer Perceptions of services rendered by Pick 'n Pay Waterfront employees. The main objectives of this study include the following: To define customer services within a supermarket environment; To determine how Pick n Pay (PnP) employee achieve customer satisfaction...
Persistent link: https://www.econbiz.de/10009447200
Cover Image
Perspectives on timeshare ownership: An exploratory study of markets in China
Chi, Kai-Li - 2009
marketing opportunities for timeshare companies targeting China. This exploratory study is the first of its kind and it intends …. Managerial recommendations for timeshare marketing tactics are discussed. …
Persistent link: https://www.econbiz.de/10009458737
Cover Image
The Integration of Microcomputers in Marketing Research and Decision Making
Malhotra, Naresh K.; Tashchian, Armen; Mahmoud, Essam - 1987
This paper focuses on the integrative and pervasive use of microcomputers in marketing research and managerial decision … making. The marketing research process is conceptualized as consisting of six phases. At each phase, microcomputer … applications and illustrative software are identified as implications for the practice of marketing research discussed. Next the …
Persistent link: https://www.econbiz.de/10009459117
Cover Image
Novelty, Complexity, and Importance as Causal Determinants of Industrial Buyer Behavior
McQuiston, Daniel H. - 1989
purchase situations. Though industrial marketing researchers would agree that there are different types of purchase situations …
Persistent link: https://www.econbiz.de/10009462174
Cover Image
Measuring consumer purchase decision involvement at the BOP : a new approach
Chikweche, Tendai; Fletcher, Richard; Subsistence … - University of Western Sydney; University of Western Sydney; … - 2008
explains why it is important in international marketing to conduct research into business opportunities at the BOP in … development and testing in international marketing to cater for emerging and growing markets. …
Persistent link: https://www.econbiz.de/10009481933
Cover Image
Produktinnovation mit Informationsm?rkten
Soukhoroukova, Arina - 2007
Der Inhalt der Dissertation ist die methodische Entwicklung und empirische Validierung von Informationsm?rkten als eine neue innovative Methode zur Neuproduktentwicklung. Ein Informationsmarkt ist ein virtueller elektronischer Markt, auf dem Ausg?nge zuk?nftiger Ereignisse in Form virtueller...
Persistent link: https://www.econbiz.de/10009484805