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Developing high-performance cross-functional teams: Understanding motivations, functional loyalties, and teaming fundamentals
Miller, M.A. - 2009
Teamwork is the key to the future of effective technology management. Today`s technologies and markets have become too …
Persistent link: https://www.econbiz.de/10009435932
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Antecedents of loyalty for food products – Investigating the effects of subjective constructs
Gyulavári, Tamás; Dörnyei, Krisztina - 2012
Our research aimed to reveal the effects that can be observed during the buying process of food products and can influence the decisions of customers. We focused on the role of enduring involvement in customers’ behavioural loyalty, that is, the repurchase of food brands. To understand this...
Persistent link: https://www.econbiz.de/10011287909
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A hatásosság és hatékonyság fogalmainak értelmezése online vs. offline kampányok keretében
Gyulavári, Tamás; Hubert, József - 2014
Az online marketing erősödése következtében a vállalatok a marketing költségvetésük egyre nagyobb arányát költik el …
Persistent link: https://www.econbiz.de/10011287931
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Forging relationships with services: The antecedents that have an impact on behavioural outcomes in the life insurance industry
Durvasula, Srinivas; Lysonski, Steven; Mehta, Subhash; … - 2004
relationship with customers' willingness to recommend to others was relatively weak. This finding has important marketing …
Persistent link: https://www.econbiz.de/10009484485
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On the economic analysis of problems in energy efficiency: Market barriers, market failures, and policy implications
Sanstad, A.H.; Koomey, J.G.; Levine, M.D. - 2008
In his recent paper in The Energy Journal, Ronald Sutherland argues that several so-called market barriers'' to energy efficiency frequently cited in the literature are not market failures in the conventional sense and are thus irrelevant for energy policy. We argue that Sutherland has...
Persistent link: https://www.econbiz.de/10009435880
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The Affect Heuristic in Consumer Evaluations
King, Jesse Stocker - 2011
xv, 145 p. : ill. (some col.)
Persistent link: https://www.econbiz.de/10009447361
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Developing an Integrated Supply Chain Costing Approach for Strategic Decision Making
Knipper, Michael E. - 2010
The supply chain management discipline suggests that information sharing is paramount when attempting to achieve cost … overarching principles of supply chain management and information sharing amongst of partner firms has yet to be realized. …
Persistent link: https://www.econbiz.de/10009475001
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Essays on Making Interdependent Decisions and Their Evaluations
Oza, Shweta S - 2007
This dissertation comprises of two essays that investigate factors influencing interdependent decision-making and the evaluations of such decision outcomes. In the first essay, we examine the influence of time taken by a bargaining opponent to respond to an offer on bargainers' perceptions of...
Persistent link: https://www.econbiz.de/10009450641
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The Effect of Attribute Qualities on Consumer Decision Making: A Causal Model of External Information Search
Maute, Manfred F.; Forrester, William R. - 1991
Several distinctive characteristics of the way in which information is produced and disseminated suggest that simple marginal benefit/marginal cost models may be inadequate to explain decisions that consumers make about how much and what type of information to search. The concepts of search,...
Persistent link: https://www.econbiz.de/10009459059
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The Integration of Microcomputers in Marketing Research and Decision Making
Malhotra, Naresh K.; Tashchian, Armen; Mahmoud, Essam - 1987
This paper focuses on the integrative and pervasive use of microcomputers in marketing research and managerial decision … making. The marketing research process is conceptualized as consisting of six phases. At each phase, microcomputer … applications and illustrative software are identified as implications for the practice of marketing research discussed. Next the …
Persistent link: https://www.econbiz.de/10009459117