Showing 1 - 10 of 80
satisfaction and the influence of satisfaction on loyalty. The research was descriptive quantitative; the method of the research … order to know the influence of satisfaction on loyalty. The data were collected by doing interviews and questionnaires. The … satisfaction had significant influence on loyalty.The variables of services, quality of products, and price were able to explain …
Persistent link: https://www.econbiz.de/10009464507
barriers, customer characteristics, market environment, and consumer satisfaction on consumer loyalty to buy Procal Gold milk … loyalty to buy Procal Gold milk consist of switching barrier, brand value, customer characteristics, and customer satisfaction …, market environment, and customer satisfaction, (4) In partial, the variables significantly influence consumer loyalty to buy …
Persistent link: https://www.econbiz.de/10009464634
The purpose of this study was to gain an understanding of the structure andantecedents of cruise passengers' loyalty …. Specifically, the study examined thedimensionality of the loyalty construct. Moreover, the study investigated the utility … ofapplying the Investment Model (Rusbult 1980, 1983) to reveal the psychologicalprocesses underlying loyalty formation. The study …
Persistent link: https://www.econbiz.de/10009464810
The problem analyzed in bachelor thesis is how to increase the business clients’ loyalty of UAB „Gedimex“. The aim of … increasing business clients‘ loyalty for UAB „Gedimex“.The paper is divided into three main parts. The first part of the paper … business clients’ loyalty. These propositions are provided in reference to the analysis of the external market and internal …
Persistent link: https://www.econbiz.de/10009479153
of the thesis is to submit measures of customer satisfaction and loyalty increase of UAB „Palink“ CENTO supermarket …It is important to create the contingent of loyal customers and to form positive attitude to the loyalty benefit when … supermarket is to establish loyalty towards its customers. The high level of loyal customer’s will enable to increase the …
Persistent link: https://www.econbiz.de/10009479314
While reward programs have been widely used as a means to engender customer loyalty, it is not clear if the ends are …
Persistent link: https://www.econbiz.de/10009448874
quality, and brand loyalty on the students’ satisfaction and how far the effects of satisfaction on their loyalty BlackBerry … satisfaction, and loyalty.The method used in this study is a survey approach, the type of research is quantitative descriptive, and …, brand association, brand perceived quality, and brand loyalty jointly and significantly affect on the students’ satisfaction …
Persistent link: https://www.econbiz.de/10009464280
) with service satisfaction and loyalty are examined. Results indicate that the reliability aspect of service quality is … strongly related to satisfaction and loyalty in the stockbrokerage industry, while the assurance aspect of service quality … enjoyed a similar status in the life insurance industry. Results also confirm that while MSA and MSS both drive satisfaction …
Persistent link: https://www.econbiz.de/10009484549
. While prior research shows that satisfaction is positively related to loyalty and word of mouth and negatively related to …-firm alliances, how strategic alliances impact consumer value, satisfaction, and customer post-purchase behavior have yet to be … strategic alliances. The dissertation also contributes to the satisfaction literature. Scholars in this area have traditionally …
Persistent link: https://www.econbiz.de/10009431067
This research investigates how communal and exchange brand relationship norms determine consumers? tendencies in processing brand information in morality or competence terms, respectively. Study 1 tests the hypothesized relationships between relationship norms and morality/competence social...
Persistent link: https://www.econbiz.de/10009483088