Petrick, James F. (contributor) - 2006
The purpose of this study was to gain an understanding of the structure andantecedents of cruise passengers' loyalty …. Specifically, the study examined thedimensionality of the loyalty construct. Moreover, the study investigated the utility … ofapplying the Investment Model (Rusbult 1980, 1983) to reveal the psychologicalprocesses underlying loyalty formation. The study …