This article presents the results of a study on the evaluation criteria that companies use at several gates in the NPD process. The findings from 166 managers suggest that companies use different criteria at different NPD evaluation gates. While such criteria as technical feasibility, intuition...

The name of the American economist and social analyst Thorstein Veblen has been inextricably linked with the term “conspicuous consumption” referring to the competitive consumption practices and leisure activities that aim to indicate one’s membership in a superior social class. However,...

This thesis investigates diversity of marketing practices across firms operating in the same market. It develops a novel conceptual framework, the Marketing Configurational Framework, and proposes a typology of Configurational Profiles of Marketing Practices.The literature review reveals a...

Marketing and consumer research scholars have paid little attention to the contemporary Indian consumer landscape, with even less focus on the particular experiences of female consumers in this context. This thesis contributes to a partial redress of this parochial and Eurocentric status quo in...

This chapter: The ‘new dominant logic of marketing’ switches the view of firms as the principal economic producers and value creators to one in which customers are actually engaged in the value creation and marketing process (Normann and Ramirez, 1993; Vargo and Lusch, 2004; Wikstrom, 1996). This...

The articles presented in this special issue of EJM have been selected from those which were presented at the "Rethinking Marketing" symposium which was held at Warwick Business School in July 1993. This symposium set out to provide a participative forum for discussing new ways of thinking about...

This book provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the marketing profession, and marketing teaching and research - through an innovative dialogue among some of the most renowned...

Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Environment and Planning C: Government & Policy, published by and copyright Pion.

The economic activities of entrepreneurs are not confined to the ownership of a single firm, but encompass income generation from a variety of sources including wage labour, non-earned income and profit from secondary business ventures. This paper investigates the multiple income sources of a...