issues. There has been made in summary „The theoretical value of the brand-building model for the buyer“. In the second part … of the work it has been done the JSC „Eternit Baltic“ brand value enhancing solutions studio. According to it and a …“ buyers estimate the brand value of 1, i.e. it perceived benefits of their costs. It has been identified that the JSC „Baltic …

the slow pace at which we can acquire observations of the system. Nevertheless, knowledge of these fine and broad scale …

) qualitatively investigate the phenomenon of retail therapy, and 3) develop and validate a scale measuring retail therapy. Through a …-shopping. Retail therapy scale development consisted of three phases: initial item generation, scale purification, and scale validation …. 43 initial scale items were generated based on interview findings and included in the survey questionnaire. 258 survey …

This paper evaluates how brand loyalty may affect young status consumers' evaluation of diffusion brands for high …/low involvement fashion products. In particular, the positioning strategy of the type of diffusion brand names is investigated in this … quality and brand image evaluations compared to the parent brand. This indicates that sub-brands and nested brands may be …

Brand related concepts in the business-to-business sector have received little attention. Nevertheless recent research … has shown that brand equity exists in business-to-business markets. Thus, brand-building investments in this sector may be … worthwhile. Moreover, the brand loyalty concept appears to be relevant to the business-to-business sector. But little attention …

allegiances can exist. Central to this thesis is the idea that brand communities exist as a consumer response to the emerging … influence of the consumer society. Muñiz and O‘Guinn‘s (2001) brand community theory provides an apt description of the … ‗worship‘ of brands the brand community concept is adopted as both a form of communal interaction and the outcome of consumer …

Price promotions are important marketing activities for (food) retailers; brand loyalty is a major requisite to foster … brands' assets. Several theoretical papers have analyzed the relationship between price promotions and brand loyalty … price promotions and brand loyalty. We find significant empirical evidence that stronger brands tend to be promoted less …

This paper examines the relative influence of two key antecedents of brand loyalty-satisfaction and involvement and the … effect of these variables on attitudinal brand loyalty will vary with the level of customer experience with purchasing the …, involvement with the service category will be more dominant in its influence on brand loyalty than satisfaction with the preferred …