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An exploratory investigation of the effects of co-production and co-consumption on the characteristics and adoption of service innovations: the customer's perspective.

Zolfagharian, Mohammadali - 2007

-production and co-consumption, caused by a service innovation, influence her perceptions of service innovation characteristics and … co-consumption play important roles in explaining innovation characteristics and adoption decisions. More specifically … customer's evaluation of service innovation characteristics as well as her adoption decision. The focal customer's disposition …

Persistent link: https://www.econbiz.de/10009475086

Markenführung in der Ernährungswirtschaft ; Brand Management in the Food Sector

Staack, Torsten - 2013

Persistent link: https://www.econbiz.de/10010353216

Who are 'innovators' and do they matter? A critical review of the evidence supporting the targeting of 'innovative' consumers

McDonald, H.; Alpert, F. - 2007

Purpose – This paper aims to bring together and evaluate the reasons that have historically been advanced to justify the heavy emphasis on innovative consumers within the general context of the adoption of products and services, and to assess the strategic benefits to be gained from targeting...

Persistent link: https://www.econbiz.de/10009448836

A brand audit on the L'Oréal brand

Staisch, Ingrid - 2007

ENGLISH ABSTRACT: The main question addressed in this research study is ‘How can L’Oréal improve upon theircurrent brand image and subsequent brand positioning amongst Stellenbosch students as theirtarget audience’. It was therefore considered necessary for the author of this research...

Persistent link: https://www.econbiz.de/10009442106

Autopoiesis in Disneyland: reassuring consumers via autopoietic brand management.

Keane, John F.; Taylor, W. Andrew; Trueman, Myfanwy; … - 1999

Full-text of this article is not available in this e-prints service. This article was originally published following peer-review in International Journal of Advertising, published by and copyright World Advertising Research Center Ltd.

Persistent link: https://www.econbiz.de/10009454995

Does Protective Capacity Assist Managers in Competing Along Time-Based Dimensions?

Atwater, J. Bryan; Chakravorty, Satya S. - 1994

The article presents results of a computer simulation experiment which investigated the use of protective capacity as a means to reduce production cycle times and inventory holdings for a production line. In the 1980s, quality was the primary focus for competition in many businesses. Many...

Persistent link: https://www.econbiz.de/10009459052

Continuous product innovation : a comparision of key elements across different contingency sets

Chapman, R. L.; O'Mara, Charles Edward; Ronchi, Stefano; … - University of Western Sydney; Universita? di Pisa; … - 2001

This paper discusses results from an international study of continuous improvement in product innovation. The empirical … research is based upon a theoretical model of continuous product innovation (CPI) that identifies contingencies, behaviours …, levers and performances relevant to improving product innovation processes. As successful knowledge management is widely …

Persistent link: https://www.econbiz.de/10009482146

Evaluating new product development performance in small to medium sized manufacturing firms

O'Mara, Charles Edward - University of Western Sydney; College of Business; … - 2009

Community funded research project carried out during 1997-9 and designated CIMA (Continuous Improvement in Global Innovation … methodology to support knowledge transfer in the product innovation process. The CIMA model suggested a relationship between … improvement, product innovation, performance measurement, and inter-project learning. This literature was centred largely on …

Persistent link: https://www.econbiz.de/10009482160

The two sides of brand equity and the impact of brand extensions

Stegemann, Nicole - University of Western Sydney; University of Western Sydney; … - 2004

With developments such as an increase in competition, busier and more sophisticated consumers, companies attempt to achieve a competitive advantage through increased brand equity of their product offerings. Increased brand equity often translates into increased brand loyalty, which in turn means...

Persistent link: https://www.econbiz.de/10009482234

Economic evaluation of environmental impacts of industrial products

Manmek, Suphunnika, Mechanical & Manufacturing … - 2007

Environmental costs of products are closely related to their environmental impacts incurred at all life cycle stages of a product. Life Cycle Assessment (LCA) and Life Cycle Costing (LCC) methods are often used to estimate these environmental costs and impacts. However, LCA analysis is known to...

Persistent link: https://www.econbiz.de/10009484211

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