Im Marketing konkurrieren eine Reihe von Theorien um Aufmerksamkeit, Unterstützung durch akademische Forschung und … und Soziologie. Alles in allem ist die Marketing-Forschung stark zersplittert. Die vorliegende Arbeit behandelt die … Marketingtheorie. Zuerst beschreibt diese Diplomarbeit verschiedene Konzepte und Probleme des Marketings und der Marketingtheorie …

Retail productivity measurement has commonly used ratios of outputs, such as sales, and input factors like capital and … labour to measure different facets of productivity. However, these store-specific ratios are also likely to be influenced by … research on productivity measurement by developing and testing a composite set of measures for retail productivity including …

How can a service firm right-size marketing expenses and yet strive to maximize revenue? This paper represents the …. We employ a triangular DEA model with total expenses (controlling for number of rooms) as the raw input, marketing … off when more than 12% of the budget is expended on marketing activities. In terms of effectiveness, we find that all the …

between infrastructure and private productivity. The second subject is the determinants of regional infrastructure investment … infrastructure to private production; the essays three to five study besides the productivity effects also the determinants of …

rigidity. The third essay analyses how different unionisation structures affect firm productivity and firm performance in a … among heterogeneous producers and increases average productivity and profit levels, firm-level bargaining allows less … productive entrants to remain in the market. The positive effect of centralised bargaining on average productivity can, however …

on productivity growth, and additionally export behavior has to be persistent over time. Both conditions are empirically …

-, consultation-, and co-determination rights. The effects works councils have on productivity and profits are estimated for medium …-sized manufacturing firms using information from the IAB establishment panel. The results indicate a positive effect on productivity of 6 …