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The fourth hermeneutic in marketing theory

Lowe, Sid; Carr, Adrian; Thomas, Michael; … - University of Western Sydney; College of Social and …; … - 2005

Murray and Ozanne (1991) provided evidence of paradigmatic approaches in market and consumer research by classifying the field into Positivism, Interpretivism and Critical Theory. We discuss these approaches and celebrate their contribution. We posit, however, that paradigms are symptomatic of...

Persistent link: https://www.econbiz.de/10009482284

Financial Literacy and Women: Overcoming the Barriers

Donohue, Melissa A - 2011

Women are facing increasing financial responsibility, while at the same time, the consumer financial world is evolving at an extraordinary pace. These trends make a imperative that we better understand the evolving nature of gender-based inequities across our current socio-economic systems and...

Persistent link: https://www.econbiz.de/10009468237

Exploring the marketing - entrepreneurship interface: bringing an understanding of small business marketing into the curriculum

Day, John; Reynolds, Paul Lewis - 2011

The success of small firms worldwide is determined by entrepreneurship and marketing (Hills, 1995). 95% of firms worldwide are small (less than 250 employees) – and often smaller than that. Marketing and entrepreneurship are not the same but they are interconnected. Consider Apple, the fabled...

Persistent link: https://www.econbiz.de/10009474482

The shaping of student knowledge: learning with dynamic geometry software

Jones, Keith - 2005

suggest that curriculum initiatives that encourage the use of dynamic geometry software are appropriate but that the …

Persistent link: https://www.econbiz.de/10009458495

Interrogating the crisis in higher education marketing: the CORD model

Maringe, Felix - 2005

curriculum focused marketing model which should help refocus HE marketing, domesticate it appropriately and reduce the internal … of the world. It concludes by offering a curriculum focused marketing model (CORD) which could serve the basis for future … curriculum centred marketing model. Originality/value - The CORD model represents an attempt at addressing the crisis that HE …

Persistent link: https://www.econbiz.de/10009458697

I'm gonna live forever: realities of long-term post investment performance for venture-backed enterprises

Reid, J.G.C.; Smith, J.A. - 2006

This paper constructs a model of long-run performance for SMEs that have received venture capital backing. The model explains performance by financial structure. FAME data are used for estimating performance equations over the period 1989 to 2004 for UK businesses in their post-investment...

Persistent link: https://www.econbiz.de/10009459603

Exploring design and innovation: further developments in the innovation curriculum

Tabor, Emma; Chappell, Alison - 2001

The Exploring Design and Innovation booklet was developed as a curriculum resource to disseminate information about … innovation. Part of the research will also be looking at ways of extending the curriculum developments in the teaching of …

Persistent link: https://www.econbiz.de/10009461249

Taking on Australian industrial design education: Current practices and future directions

Trathen, S; Varadarajan, S - 2009

There is much international discussion regarding the role of industrial design in a rapidly changing world. Immediate employment needs can lead to a focus on design skills and knowledge needed today. However, we also need to predict the needs of tomorrow, and recognize that industrial design...

Persistent link: https://www.econbiz.de/10009481788

Austrian Economics as a Basis for a General Marketing Theory

Broeckelmann, Philipp - 2004

Marketingtheorie. Zuerst beschreibt diese Diplomarbeit verschiedene Konzepte und Probleme des Marketings und der Marketingtheorie … Marktprozesstheorie fruchtbar für die Marketingtheorie. Ohne den Einsatz des Marketings würde der Marktprozess in einem Ungleichgewicht …

Persistent link: https://www.econbiz.de/10009467120

A strategic marketing approach to national development initiatives involving large scale collaborative ventures (LSCV)

Briggs, Maxwell J. - 2006

This paper relates to government initiatives which aim at advancing their country’s economic development and investor attractiveness. It identifies large scale projects that involve collaboration between government and business (termed: large scale collaborative venture – LSCV) as one aspect...

Persistent link: https://www.econbiz.de/10009437710