follow an ethnocentric approach when planning marketing activities and customer service initiatives for Asian customers. To … Asian markets, there is an urgent need to empirically assess patron behavior and the attendant casino marketing adaptations … marketing strategies adapted to each casino's market structure and macro-environment. Regardless of context, this systematic …

primarily this is due to inefficient structures in processing and marketing. Furthermore, the pressures of competition in the …

insights across the social sciences. It uses the results and common fi ndings of economics, law, marketing, fi nancing … agricultural policies, opening European and world market, etc.) they will initiate new marketing strategies. To implement such new … marketing strategies, co-ops have to collect more risk capital and in Western European agricultural co-operatives this is …

marketing strategies. Lastly, it takes intoaccount the emergence characteristics of new food buying behaviours. …

This work assesses innovation diffusion models and their application in marketing management. Its two principal aims …

. There are e.g. approaches from such diverse fields as economics, psychology and sociology. All in all, research on marketing …, epistemological principles and criteria towards marketing theories are discussed and the properties of Austrian economics in regard to … marketing are shown. In the second half the epistemological criteria are applied on Austrian economics. In a Popperian framework …