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Grau oder Großartig?
Boos, Linda - 2009
Galten über 50-Jährige in der Werbung bislang nahezu als tabu, forciert das Marketing aufgrund der demografischen … Wandel durchlaufen hat. Es wird erforscht, wie Werbung in Publikumszeitschriften Alter und Altersbilder konstruiert und … Umgang mit Alter ergeben. …
Persistent link: https://www.econbiz.de/10009454788
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Investigating consumer-brand relationships
Birk, Matthias Maximilian - 2010
ziehen. Artikel 2 untersucht den Zusammenhang von Kundenzufriedenheit und Loyalität. Artikel 3 analysiert …
Persistent link: https://www.econbiz.de/10009467259
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Influence of Physical Environment on Disconfirmation, Customer Satisfaction, and Customer Loyalty for First-time and Repeat Customers in Upscale Restaurants
Ryu, Kisang; Han, Heesup - 2010
implications for academic researchers and marketing practitioners were discussed. …
Persistent link: https://www.econbiz.de/10009467978
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International joint venture (IJV) marketing performance: alternative approaches to performance measurement
Julian, Craig C - 2005
This paper assesses International Joint Venture (IJV) marketing performance in the Republic of Thailand, as opposed to … general business performance. Furthermore, the paper develops an objective measure to assess IJV marketing performance and … compares two different types of measures for measuring IJV marketing performance, a subjective measure and an objective measure …
Persistent link: https://www.econbiz.de/10009475216
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Market Segment Derivation and Profiling Via a Finite Mixture Model Framework
Wedel, Michel; DeSarbo, Wayne S. - 2002
The Marketing literature has shown how difficult it is to profile market segments derived with finite mixture models …
Persistent link: https://www.econbiz.de/10009477260
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Restaurant customers' emotional experiences and perceived switching barriers: a full-service restaurant setting
Han, Heesup - 2007
Doctor of Philosophy
Persistent link: https://www.econbiz.de/10009463991
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Customer share of visits to full-service restaurants in response to perceived value and contingency variables
Kim, Wansoo - 2009
Doctor of Philosophy
Persistent link: https://www.econbiz.de/10009464076
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Corporate image in the leisure services sector
Minkiewicz, Joanna; Evans, Jody; Bridson, Kerrie; … - 2011
Purpose – This paper seeks to empirically examine the relationship between corporate image and customer satisfaction in the leisure services sector. It also aims to examine the mediating impact of employees and servicescape on this relationship. Design/methodology/approach – Data were...
Persistent link: https://www.econbiz.de/10009484049
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Business to Business Marketing: Service Recovery and Customer Satisfaction Issues with Ocean Shipping Lines
Durvasula, Srinivas; Lysonski, Steven; Mehta, Subhash - 2000
The tenets of relationship marketing are useful in understanding the success of a service provider. Based on a sample …
Persistent link: https://www.econbiz.de/10009484489