Eine hohe Informationsverfügbarkeit und sich schnell wandelnde Produkt- und Produktionstechnologien dominieren die Wettbewerbsumgebung des 21. Jahrhunderts. Neben der Senkung von Kosten entwickelt sich insbesondere die schnelle und individuelle Umsetzung von Kundenanforderungen in neue Produkte...

The Product Life Cycle (PLC) concept is a well-known marketing strategy and planning tool. The concept is based on a simple biological analogy of stages over a product's "life," which is intuitively appealing, but unfortunately has limited utility in practice. For such a prominent marketing...

Maximizing potential revenue and profitability performance continues to be a key objective for Direct Checks as the company’s core product - personal checks - moves through the decline stage of the product life cycle; and, the department with the most potential to positively impact the...

Due to increasing interest in sustainable development, today s engineer is often tasked with designing systems that are environmentally benign over their entire life cycles. Unfortunately, environmental assessments commonly suffer from significant uncertainty due to lack of information,...

Environmental costs of products are closely related to their environmental impacts incurred at all life cycle stages of a product. Life Cycle Assessment (LCA) and Life Cycle Costing (LCC) methods are often used to estimate these environmental costs and impacts. However, LCA analysis is known to...

Probleme/Forschungsfragen:Ein stetiger Komplexitätsanstieg des Produktes und der Produktentwicklungsumgebung erschweren in Wertschöpfungspartnerschaften das Erreichen einer gemeinsamen Win-Win-Situation. Bei der frühen Erarbeitung der Produktauslegung oder im Rahmen der...

Die Relevanz der Konstruktionsweise von Gütern hat in den vergangenen Jahren verstärkte Beachtung in der ökonomischen Literatur gefunden. Insbesondere die Konsequenzen einer modularen Gestaltung von Produkten rückten dabei in den Vordergrund. Dabei wird meist davon ausgegangen, dass sich aus...

Achieving and sustaining competitive advantage is a major challenge for firms in today’s dynamic global marketplace. The notion of sustained competitive advantage has been investigated through a number of paradigms, from the resource based view of the firm to dynamic capabilities. This paper...

Functional Food emerged as a constant segment in the Europeanfood market and offer potential for product innovations which make themattractive for the food industry in nearly stagnating markets. Target groupresearch is one key factor for successful innovative food products. The aimof this...

Meeting the challenges of an unstable and unsettled environment is not easy. The recentimpacts on the hospitality services economy of changing technology, mergers of institutions,increasingly demanding consumers and increased competition have created an atmosphere ofvolatility and rapid change....