importance ? moderate norms-loyalty relationships.----- Methodology: Using a two-study approach focusing on youth, an Australian … generalizablity.----- Practical implications: The significance of both norms suggests that mobile firms should reach youth through … their peers. With youth, social pressure may be influential particularly with hedonic products. However, the different …

advertising solely with persuasion, rather advertising must be seen as a representational system, with pedagogical as well as … of visual representation. Urges moving beyond an advertising = persuasion model to encompass representation and culture …

Die vorliegende Bachelorarbeit analysiert, woher die werberelevante Zielgruppe der 14- bis 49-Jährigen stammt, wie sich … Kriterien zu bestimmen, wird diese Zielgruppe hinsichtlich ihrer Demographie, Fernsehnutzung, Werbeakzeptanz, Lebenseinstellung … Schluss, dass die werberelevante Zielgruppe der 14- bis 49-Jährigen aufgrund der hier untersuchten Kriterien zunehmend an …

(TOR). TOR can help researchers and marketing managers by explaining how consumers may interpret visuals in advertising …. TOR explains why some visuals thought to be unconnected with the product become relevant in advertising. This study makes … is used to provide greater explanatory power of consumers' interpretation and response to advertising visuals than what …

The retail sector spends millions of dollars each year advertising to consumers. This is a considerable investment for …