Abstract The objective of this study is to determine the elements that play an important role on consumer’s buying behavior. The purpose of this research is to find out the main important factors related with the packaging effect, which are driving the success of a brand. Companies in order to...

The wide commercial success of certain mobile phones, such as Apple‘s iPhone and RIM‘s Blackberry, was the motivation behind this study to examine empirically what drives the demand for mobile service bundles. If casual observation is an accurate indicator, consumers make their mobile...

This paper investigates preference heterogeneity of wine consumers by using latent class models based onattitudinal questions. Such responses turn out to be an important source of additional information when the goalis to identify different groups of people with a similar wine preference...

We use panel data from two experiments conducted five months a part to investigatethe stability of individual preferences and aggregate demand for five types of fish. Even though the bids in the two experiments are positively correlated, they clearly suggest that the individual preferences are...

This paper investigates preference heterogeneity of wine consumers by using latent class models based onattitudinal questions. Such responses turn out to be an important source of additional information when the goalis to identify different groups of people with a similar wine preference...

Within the framework of European food safety measures, Reg. 1760/2000 and 1825/2000 have introduced mandatory traceability and relevant labeling into the beef sector. The paper analyses whether information on meat labels can be considered a useful instrument for consumers, facilitating the...

Germany is an important world level market for fresh fruit. Spain and Italy are the main suppliers of freshfruit on the German market while the main imported products are apple, grapes, peaches and oranges. The aim of thispaper is to assess the role country of origin plays in the preferences of...

The South African private healthcare industry has grown since the advent of afull democracy in South Africa (UNDP, 2007) and research into the endconsumer choice preferences for private hospital facilities has yielded usefulinsights.This study looks at the end consumer choice preferences of the...

We investigated whether consumer preferences for beef colors (red, purple, and brown) or for beef packaging systems (modified atmosphere, MAP; vacuum skin pack, VSP; or overwrap with polyvinyl chloride, PVC) influenced taste scores of beef steaks and patties. To test beef color effects, boneless...

A questionnaire explored poi usage, frequency of purchase, and purchasers' buying behavior. The report discussed relationships between socioeconomic variables and consumption patterns. Ethnic Hawaiians were likely to be the most frequent consumers of poi. The authors stated that in 1828 poi was...