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A new understanding of satisfaction model in e-re-purchase situation
Ha, H; Janda, S; Muthaly, S - 2010
Purpose: The purpose of this paper is to investigate the satisfaction consequences in repurchase situations. Design/methodology/approach: Online travel services are chosen because customers in these types of services had direct contact with firms. A conceptual model of CS-RPI link is developed...
Persistent link: https://www.econbiz.de/10009481609
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Product searching with shopping bots
Rowley, Jennifer - 2000
Shopping bots are an important new innovation which support consumers with the product search and identification stage … in e-shopping. This paper reviews the search facilities offered by shopping bots. A number of shopping bots that include … which consumers will use shopping bots are fruitful areas for further research. …
Persistent link: https://www.econbiz.de/10009455177
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International joint venture (IJV) marketing performance: alternative approaches to performance measurement
Julian, Craig C - 2005
This paper assesses International Joint Venture (IJV) marketing performance in the Republic of Thailand, as opposed to general business performance. Furthermore, the paper develops an objective measure to assess IJV marketing performance and compares two different types of measures for measuring...
Persistent link: https://www.econbiz.de/10009475216
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Store Format Choice and Shopping Trip Types
Reutterer, Thomas; Teller, Christoph - 2009
multiple (store based) formats depending on the shopping situation operationalised by the type of shopping trip. Design … retail area.Findings – The results reveal a considerable moderating effect of the shopping situation on the relationship … investigates the moderating effect of the shopping situation – operationalised by different types ofshopping trips – on store …
Persistent link: https://www.econbiz.de/10009465947
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Product search in e-shopping: a review and research propositions
Rowley, Jennifer - 2000
other stages of the buying process information seeking becomes more structured and constrained in the e-shopping environment … challenges of e-shopping. This article first visits models of the consumer buying process. It then explores the two approaches to …
Persistent link: https://www.econbiz.de/10009455180
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Business use of branding strategies for e-commerce benefits
Onojaefe, Darlington Peter - 2008
This thesis identifies and examines evidence of e-commerce in three large businesses (Woolworths, Momentum and Santam) focusing on their Internet branding strategies, the impact of management actions and how those actions contribute to e-commerce success. Case study was used to assemble evidence...
Persistent link: https://www.econbiz.de/10009447199
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Factors Influencing 3G Internet Usage Satisfaction of Youth in Dhaka Metropolitan area
Tarannum, Iffat; Mutiatur Rasul, Ummay Sumaiya - 2015
3G is the third generation mobile network which provides customer video call and better data speed than EDGE (second generation internet service). It was first launched in Japan in 2001. In Bangladesh, Teletalk- the government owned mobile operator- was the first operator to launch 3G as pilot...
Persistent link: https://www.econbiz.de/10011345342
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CUSTOMER LOYALTY MODEL: CUSTOMER SATISFACTION AS INTERVENING VARIABLE
Kusumah, Echo Perdana - 2018
This study aims to test the research model of Brand Image and Product Quality on Customer Loyalty through Customer Satisfaction. The population of this study is the customers who have Xiaomi smartphone product in Pangkalpinang City, Indonesia. The quota sampling method of 120 respondents is...
Persistent link: https://www.econbiz.de/10011861317
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Investigating consumer-brand relationships
Birk, Matthias Maximilian - 2010
ziehen. Artikel 2 untersucht den Zusammenhang von Kundenzufriedenheit und Loyalität. Artikel 3 analysiert …
Persistent link: https://www.econbiz.de/10009467259