This study empirically examines the social capital that facilitates the flow of export knowledge, thereby supporting … the entrepreneurial stance of small export firms. By applying the VRIO (value, rarity, inimitability and organisation of …'s competitive advantage. This study argues that small, resource-constrained export firms in a developing economy are able to adopt …

Purpose - The purpose of this study is to analyze the effect of e-marketing adoption strategy on export performance of … SMEs in Pakistan. The mediating effect of marketing activities on the relationship between e-marketing adoption and export … activities, after sales activities and export performance linked through eight hypotheses were tested using structural equation …

empirische Teil beschäftigt sich mit der Suche nach der optimalen Wettbewerbsstrategie. Sowohl die Markt- als auch die …