Nauman, Fayyaz A.; Gempesaw, Conrado M.; Bacon, J. Richard - 1995
to purchase fresh hybrid striped bass, trout and salmon. Logit techniques were used to model the experience, perceptions … the products are farm-raised, having previous experience with purchasingseafood along with the perception that seafood is … results of this study and the techniques used allow market researchers to objectively quantify the impact of experience …