industry and convenience consumer goods contexts.Keywords: assortment, private label, store brand, specialty retailing, cross … context of specialty retailing. This study formulates two clusters of research questions. The first cluster of research … in Australia collaborates by providing its assortment records and sales reports. The Australian organic retailing …

more detailed analysis of online branding strategies, including communicating brand identity and presence, and building … branding, and the way in which the online channel is being used to support brands. The focus of this research is the top multi … fashion and clothing retailers, plus three supermarket chains with a strong presence in clothes retailing. An analysis of the …

missing. For instance there is not yet a thorough definition of the term brand. This paper therefore tries to holistically … describe what characterizes the 'brand' phenomenon. A thorough look into history is crucial for a better understanding of the … vast variety of the brands existing today, with their complex functions and communications.The origins of branding can be …

issues. There has been made in summary „The theoretical value of the brand-building model for the buyer“. In the second part … of the work it has been done the JSC „Eternit Baltic“ brand value enhancing solutions studio. According to it and a …“ buyers estimate the brand value of 1, i.e. it perceived benefits of their costs. It has been identified that the JSC „Baltic …

Research object – How to strengthen a comany‘s brand image?Research aim – To create a model for strengthening a company …‘s brand image using sensory marketing.Objectives:1. To analyze the theoretical aspects of sensory marketing revealing the … importance of strengthening a comany‘s brand image.2. To analyze customers‘ opinion about “Vytautas” brand image using reasearch …

Bachelor thesis topic: Building LNK brand differentiation. The purpose is to give recommendations on building LNK brand … marketing communications strategy and tactics, compared the key players – LNK and TV3 – and their brand attributes; identified … the main problem: LNK brand is not properly differentiated. To collect the required data, the empirical research was …

Relevance of the topic – the high familiarity of the brand name but negative it’s image is complicated situation for … for improving the image of the brand “Snaigė” in Lithuanian market. Tasks of the thesis: • To analyze the Lithuanian … empirical research of the image of brand “Snaigė”; • To provide managerial suggestions how to improve the image of the brand …

Markenführung im Internet (E-Branding). Innerhalb dieses Rahmens wird eine Online-Befragung der wichtigsten Internet-Marken in … Entwicklungsstand von E-Branding zu geben sowie die Frage zu klären, obund inwiefern Internet-Marken emotionalisieren. …This M.A. thesis deals with branding on the internet (e-branding) and brands which are exclusively launched on the …