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Business use of branding strategies for e-commerce benefits
Onojaefe, Darlington Peter - 2008
This thesis identifies and examines evidence of e-commerce in three large businesses (Woolworths, Momentum and Santam) focusing on their Internet branding strategies, the impact of management actions and how those actions contribute to e-commerce success. Case study was used to assemble evidence...
Persistent link: https://www.econbiz.de/10009447199
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Vartotojų lojalumo prekės ženklui tyrimas
Šliažaitė, Audronė - 2009
Verslo nuosavybės ekonomikos baigiamojo darbo tema yra aktuali, kadangi didėjant konkurencijai tarp gamintojų stiprus bei žinomas prekės ženklas tampa įmonės sėkmės pagrindu bei suteikia daug pranašumų. Tik žinant kaip tinkamai valdyti prekės ženklą, yra lengviau pateikti...
Persistent link: https://www.econbiz.de/10009478417
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Encouraging expert participation in online communities
Barber, K. Suzanne (contributor) - 2011
In concept, online communities allow people to access the wide range of knowledge and abilities of a heterogeneous group of users. In reality, current implementations of various online communities suffer from a lack of participation by the most qualified users. The participation of qualified...
Persistent link: https://www.econbiz.de/10009429330
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Facebook and the Commercialisation of Personal Information: Some Questions of Provider-to-User Privacy
Hendry, Jennifer; Goodall, Kay - 2010
Most of the debate about online social networking sites, such as Facebook, has thus far revolved around questions of … ‘Facebook debate’ in terms of two main considerations: the access to and the control of personal information posted online. …
Persistent link: https://www.econbiz.de/10009465807
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VILNIAUS KOLEGIJA/UNIVERSITY OF APPLIED SCIENCES FACEBOOK PROFILE ATTRACTIVENEES INVESTIGATION
Išoraitė, Margarita - 2019
The well-formed Facebook profile should be well-visible and understandable, not hidden under unnecessary information … browsing Facebook site. The article analyzes the theoretical aspects of Facebook profile attractiveness, presented Vilniaus … kolegija / University of Applied Sciences Facebook attractiveness study. …
Persistent link: https://www.econbiz.de/10011971435
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PPROMOTING BUCOVINA AS A RURAL DESTINATION VIA FACEBOOK. AN EMPIRICAL IDENTIFICATION OF SUPPORTING ONLINE MARKETING INITIATIVES
STANCIU, Pavel - 2016
local tourism. From an empirical point of view, promotion of rural tourism via Facebook and YouTube represents an easy …
Persistent link: https://www.econbiz.de/10011534790
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Social Networks in New Product Forecasts and Marketing
Pescher, Christian - 2011
Consumers interact with each other and within their social networks. Influentials have an overproportional influence on other consumers? preferences and choices, thus having relevant implications for product development, marketing planning and strategic marketing. An important question that...
Persistent link: https://www.econbiz.de/10009484818
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Decisions under Uncertainty in Decentralized Online Markets: Empirical Studies of Peer-to-Peer Lending and Outsourcing
Lin, Mingfeng - 2010
Recent developments in information technologies, especially Web 2.0 technologies, have radically transformed many markets through disintermediation and decentralization. Lower barriers of entry in these markets enable small firms and individuals to engage in transactions that were otherwise...
Persistent link: https://www.econbiz.de/10009450606
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The Impact of Kinship on the Economic Dynamics of Transnational Networks: reflections on some South Asian developments
Ballard, Roger - 2001
Prepared for a Conference on Transnational Networks in Princeton in 2001, this paper explored the comparative dynamics of the trans-local networks which South Asian migrants from Mirpur (Pakistan), Jullundur (India) and Sylhet (Bangladesh) have constructed around themselves.
Persistent link: https://www.econbiz.de/10009468661
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Pricing of Advertisements on the Internet
Balachander, Subramanian; Kannan, Karthik - 2006
Online advertisements are increasingly becoming an attractive channel for advertising. Pricing for online ads has evolved over time, and different auction-based policies are employed by website publishers to sell online ads. In this paper, we analyze, under different scenarios, the following...
Persistent link: https://www.econbiz.de/10009430343