Purpose ? The purpose of this paper is to provide an ethical foundation for relationship marketing using a virtue … ethics approach.Design/methodology/approach ? The approach is a conceptual one providing a background on relationship … marketing from both American and European perspectives. Earlier studies published in EJM on relationship marketing are featured …

all stakeholders. (5) Guanxi’s role in business will eventually diminish as China moves towards a more open market system. …Despite the growing interests among both academics and practitioners in the west, the concept of guanxi is not much … questioned and there is considerable confusion about its implications for business. This paper explores the nature of guanxi by …

codes of ethics (OCE) in Sweden. Design/methodology/approach – The measurement and structural properties of four OCE …

Despite the necessity of close integration between marketing and sales, managers report less than satisfactory results … behaviour to examine the different sub-cultural mental frames that characterize the two functions. A total of 44 salespeople and … between marketing and sales are driven by differences in beliefs about the valid scope and focus of activity, time focus …

empirical grounds. It is subsequently argued that marketing planners need to demand that marketing researchers are more precise … explicitly including or omitting them. It is also argued that marketing managers can enhance channel relationships if they are …

The tenets of relationship marketing are useful in understanding the success of a service provider. Based on a sample …

can only be applied with caution in business-to-business marketing. Implications and future directions for research are …

emphasis on marketing of services in business-to-business context. Presents an application of SERVQUAL as a measure of service … departments are examined. The findings have important implications for shipping lines? marketing strategies. Though conducted in …