follow an ethnocentric approach when planning marketing activities and customer service initiatives for Asian customers. To … Asian markets, there is an urgent need to empirically assess patron behavior and the attendant casino marketing adaptations … marketing strategies adapted to each casino's market structure and macro-environment. Regardless of context, this systematic …

relationship with customers' willingness to recommend to others was relatively weak. This finding has important marketing …

Electronic-Business revolution. Investigation of mobile electronic marketing is essential to ensure both consumers and … organisations gain true value from the adoption and consumption of M-Business into their personal and working lives. Marketing to … technology change post adoption. This paper brings together research interests from a range of disciplines from marketing and …

forces the gardeners to orient their service and their marketing strategies more closely to their customers. A vague … knowledge about the needs, wishes and motives of the own customers and their shopping behaviour permits only a "grey-in-grey"-marketing …

marketing actions. It is very important to understand whyconsumers make elections of fresh fruits in order to increase their …

explaining consumer preferences and buyingmotives, which is of great importance for marketing practice.Personal values that are … of great importance for marketing strategies. If thereare differences between the personal values of consumers who are … marketing strategies, which should incorporate culture- specific productcognition.The following aspects of this issue will be …

peer-review in the International Journal of Nonprofit and Voluntary Sector Marketing, published by and copyright John Wiley …This paper contends that relationship marketing can enhance the nature of partnerships in local government. It … development of relationship marketing and its definitions are acknowledged along with a selection of related issues. Two …

alike as they will ultimately improve these stakeholder's chances of marketing effectively to this dynamic youth market. …