In der vorliegenden Arbeit werden Modelle für die Portfolio-Optimierung analysiert und implementieren. Dabei stehen quantitative Methoden der Fuzzy-Logik im Vordergrund. Zunächst wird das klassische Portfolio-Modell nach Markowitz dargestellt und dessen Resultate für einen Vergleich mit einem...

A methodology is proposed for evaluating the level of service within an airportlandside system from the passenger's point of view using linguistic servicecriteria. The new concept of level of service for a transport system, particularlywithin the airports indicates that there must be strong...

During recent years, the supply chain performance management has become a key strategic consideration. Many manufacturers seek to collaborate with their suppliers and customers in order to upgrade their competitiveness and management performance. Because of complexity, uncertainty and vagueness...

Diese Bachelorarbeit untersucht, welche die effektivsten Teilbereich des Onlinemarketings sind und ob es sich die älteste Form der Onlinewerbung, die Bannerwerbung, noch gegen die neuesten Techniken behaupten kann. Ziel ist es, eine allgemeine Übersicht für das Verständnis des...

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Durch das kontinuierlich ansteigende Medienangebot konkurrieren Medienprodukte zunehmend um die knappe Ressource der Rezipientenaufmerksamkeit. Crossmedia Marketing zielt auf die Präsenz in verschiedenen Medienteilmärkten, offline und online ab, wodurch sich die Abhängigkeit von einzelnen...

Several major websites offer hybrid auctions that allow advertisers tobid on a per-impression or a per-click basis. We present the firstanalysis of this hybrid advertising auction setting. The conventionalwisdom is that brand advertisers (e.g. Coca-Cola) will bid perimpression, while direct...

ENGLISH ABSTRACT: The objective of this specific research report is to analyse the internet marketing function within the South African tourism industry. Furthermore, the hotel industry is analysed to establish how the introduction of the internet changed the playing field in terms of...

The objective of this study was to investigate and report on user preference of Search Engine Optimisation (SEO), versus Pay Per Click (PPC) results. This will assist online advertisers to identify their optimal Search Engine Marketing (SEM) strategy for their specific target marketResearch...

Where customers have freedom of choice, their level of satisfaction will determine if they are loyal, long-term and profitable customers. If customers are not satisfied they will take their business elsewhere.The increase in the level of satisfaction in key element areas would increase overall...