working with customers and competitors using Internet technology, the role of marketing is critical; within marketing, brand …

This paper assesses International Joint Venture (IJV) marketing performance in the Republic of Thailand, as opposed to … general business performance. Furthermore, the paper develops an objective measure to assess IJV marketing performance and … compares two different types of measures for measuring IJV marketing performance, a subjective measure and an objective measure …

In today’s competitive retailing landscape consumer satisfaction and loyalty have been key issues on the mind of many a … marketer. With the growth of e-retailing, buyers and sellers have evolved; the traditional goals of satisfaction and loyalty …

Examines the role and importance of customer-contact personnel in the marketing of a bank's financial services and the … personal selling of services and their role and importance in the marketing of the bank's financial services. The results were …

retailing; critically reappraise theseclaims in light of current trends in internet retailing; and explore where e-tailing may … adoption, uptake and impact of Internet retailing, as published in theacademic literature over the past twenty years. In … anincreasingly important role, ‘one-to-one’ marketing has become a reality, prices are more competitive,and perhaps most importantly …

Retailing is rapidly becoming a global industry and many retailers are expanding to foreign markets. However, several …