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An ethics of representation for international marketing
Schroeder, Jonathan; Borgerson, Janet L. - 2005
advertising solely with persuasion, rather advertising must be seen as a representational system, with pedagogical as well as … strategic functions. We conclude by discussing the theoretical, research, and managerial implications that arise from an ethics … of visual representation. Urges moving beyond an advertising = persuasion model to encompass representation and culture …
Persistent link: https://www.econbiz.de/10009440910
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Does Corporate Social Responsibility make any differences when it comes to “Un-substitutable” Product from Customer Point of View
Foo, Durianna Sook Teng; Yazdanifard, R - 2014
Corporate Social Responsibility (CSR) is where a firm apart from making profits, the firm contributes by doing social good as a part of responsibilities to the society and environment. The masked intention of CSR is being questioned whether is the organization practices CSR for promotion or...
Persistent link: https://www.econbiz.de/10011315488
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Does Corporate Social Responsibility make any differences when it comes to “Un-substitutable” Product from Customer Point of View
Foo, Durianna Sook Teng; Yazdanifard, R - 2014
Corporate Social Responsibility (CSR) is where a firm apart from making profits, the firm contributes by doing social good as a part of responsibilities to the society and environment. The masked intention of CSR is being questioned whether is the organization practices CSR for promotion or...
Persistent link: https://www.econbiz.de/10011531838
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Mikro-Zertifikate
Müller, Olaf L. - 2009
Wie müsste eine faire Lösung des Klimaproblems aussehen? Wie sollten wir Pflichten und finanzielle Lasten der nötigen CO2-Reduktionen verteilen, wenn es dabei gerecht zugehen soll und keiner übervorteilt werden darf? In meiner Antwort auf diese ethischen Fragen stütze ich mich auf einen...
Persistent link: https://www.econbiz.de/10009467052
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Essays on innovation and communication
Kay Peters - 2008
The dissertation has been written within the post graduate program of the German Research Foundation (DFG) on “Business Aspects of Loosely Coupled Systems and Electronic Business”. This program focuses on research related to the diffusion of innovations in the digital age. Accordingly, the...
Persistent link: https://www.econbiz.de/10009428989
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IN SEARCH OF THE ETHICAL CONSUMER
Sohn, Michele Esther Delis - 2011
In developed markets a growing number of consumers expect businessorganisations to take responsibility for their impact on society as a whole. Thisresearch investigated the applicability of these first world concerns to SouthAfrican consumers.A statically significant sample of 171 respondents...
Persistent link: https://www.econbiz.de/10009447832
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The international search for ethics norms : which consumer behaviors do consumers consider (un)acceptable?
Neale, Larry; Fullerton, Sam - 2010
perceptions of consumer ethics from young consumers on five continents. The study seeks to present a profile of consumer …. Originality/value: This investigation into consumer ethics helps businesses understand what their customer base believes is the … right thing in their role as customer. This is a large-scale study of consumer ethics including 3,739 respondents on five …
Persistent link: https://www.econbiz.de/10009483312
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Markenführung in der Ernährungswirtschaft ; Brand Management in the Food Sector
Staack, Torsten - 2013
Persistent link: https://www.econbiz.de/10010353216
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"Why Don't Consumers Care about CSR?" - A Qualitative Study Exploring the Role of CSR in Consumption Decisions. Empirical Paper
Öberseder, Magdalena; Schlegelmilch, Bodo B.; Gruber, … - 2011
There is an unresolved paradox concerning the role of corporate social responsibility (CSR) in consumer behavior. On the one hand, consumers demand more and more CSR information from corporations. On the other hand, research indicates a considerable gap between consumers' apparent interest in...
Persistent link: https://www.econbiz.de/10009480952
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THE ATTITUDES AND PURCHASE INTENTIONS TOWARDS PRIVATE LABEL PRODUCTS, IN THE CONTEXT OF ECONOMIC CRISIS: A STUDY OF THESSALONIAN CONSUMERS
CELA, Samit; CAZACU, Stela - 2016
The purpose of this study is to identify, in the context of the economic crisis, the Greek consumers’ attitudes and purchase intentions towards private label brands, particularly towards food private label products. It uses an adapted conceptual framework and tests several hypotheses. Measures...
Persistent link: https://www.econbiz.de/10011534773