innovations have great impact on tourism destination marketing organizations such as convention and visitor bureaus, since they …

differentiation in cluttered markets. The topic of destination branding has only received attention in the tourism literature since …

differentiation in cluttered markets. The topic of destination branding has only received attention in the tourism literature since …

In the past two decades there has been increasing interest in branding tourism destinations in an effort to …

in broadcast media. However there has been a lack of attention in the tourism literature relating to destination …

In competitive tourism markets the consumer-traveller is spoilt by choice of available destinations, and so it is … resources than traditional advertising, this paper reports an exploratory investigation into the extent that regional tourism …

differentiation in cluttered markets. The topic of destination branding has only received attention in the tourism literature since …

Purpose: Although the branding literature emerged during the 1940s, research relating to tourism destination branding … tourists in Chile, which reflects the lower priority the South American market has been given by the national tourism office …-branding literature by being one of the first to test the efficacy of a model of consumer-based brand equity for a tourism destination …

equity (CBBE) for a destination, from the perspective of residents as active participants of local tourism. It is proposed …

Sport wird einerseits wie jede andere Tätigkeit in der Gesellschaft mit öffentlichen Abgabelasten beschwert … steuerlichen Behandlung des Sports hat wiederholt Fragen nach der öffentlichen Finanzierung des Sportes aufgeworfen: Inwieweit sind …