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Marketing communications in planned shopping centres: evidence from the UK
Warnaby, Gary; Bennison, David J.; Davies, Barry J. - 2005
Full-text of this article is not available in this e-prints service. This article was originally published following peer-review in International Journal of Retail & Distribution Managemen, published by and copyright Emerald.
Persistent link: https://www.econbiz.de/10009455078
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The strategic value of corporate social responsibility : a relationship management framework for public relations practice
Jones, Kevin; Bartlett, Jennifer L. - 2009
This paper places corporate social responsibility in the context of the resource-based view of the firm, and then uses relationship management to explain the growing involvement of business in corporate social responsibility activities. It argues that the value of the public relations function...
Persistent link: https://www.econbiz.de/10009483497
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The role of Corporate Communications in promoting a
Hawabhay, Bharati Bina - 2011
To sustain long-term survival in today’s business environment, organisationsmust strive to break from the competitive clutter and become more visible bymaintaining a positive image and reputation. This requires a holisticunderstanding of the communication process from a corporate...
Persistent link: https://www.econbiz.de/10009447547
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Cyber retailing in the UK: the potential of the internet as a retail channel
Doherty, Neil; Ellis-Chadwick, Fiona; Hart, Cathy - 1999
A myriad opinions has been propounded to explain how“cyberspace” can be exploited by commercial organisations.For the most part they are speculative, visionary orpromotional. This work seeks to redress the balance byfocusing on the utilisation of the Internet within the UKretail sector and...
Persistent link: https://www.econbiz.de/10009461283
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Guanxi, government and Corporate reputation in China: Lessons for international companies
Fan, Y - 2007
The purpose of this paper is to explore corporate reputation in the transitional Chinese context, and to examine the impact of guanxi on reputation management. China remains a hierarchical guanxi-based society despite the rapid transition to a market-led economy. The decentralised business...
Persistent link: https://www.econbiz.de/10009465523
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UAB „Sabelijos prekyba“ reputacijos kūrimas: problemos ir galimybės
Karpavičiūtė, Kristina - 2008
Šiandien vis garsiau kalbama apie augantį poreikį kryptingai, sistemiškai ir apgalvotai valdyti organizacijos reputaciją. Tad šio darbo siekiamas tikslas: ištyrus UAB „Sabelijos prekyba“ darbuotojų požiūrį į reputacijos valdymo svarbą ir aktualumą, pasiūlyti įmonei...
Persistent link: https://www.econbiz.de/10009478194
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National geprägte Unternehmenskultur am Beispiel Schwedens
Werner, Eva Charlotte - 2009
Unternehmenskultur ist ein interdisziplinärer Begriff. Einerseits findet er Anwendung im Rahmen der … international tätigen Unternehmen anhaften kann: Es ist dies die nationale Prägung von Unternehmenskultur. Eine sich stellende Frage … ist, ob es objektiv feststellbare nationale Besonderheiten und Spezifika in der Unternehmenskultur gibt. In der …
Persistent link: https://www.econbiz.de/10009467159
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Identitätsbasiertes strategisches Markencontrolling
Staudacher, Jörg - 2008
Die vorliegende Arbeit ist aufgrund der Beobachtung von wiederkehrenden Phänomenen in der Markenführungspraxis entstanden. Es konnte beobachtet werden, dass trotz einer vorhandenen strategischen Markenführung, eines Markenperformance Measurement und weiteren Instrumenten umfassende...
Persistent link: https://www.econbiz.de/10009468262
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Markenführung in der Ernährungswirtschaft ; Brand Management in the Food Sector
Staack, Torsten - 2013
Persistent link: https://www.econbiz.de/10010353216
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Online branding strategies of UK fashion retailers
Rowley, Jennifer - 2009
Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Internet Research, published by and copyright Emerald Group Publishing Limited.
Persistent link: https://www.econbiz.de/10009455102