Lithuanian language.KEY WORDS: brand, brand name, brand symbol, protection of the brand, brand equity, brand management, brand … management model.Research object – “Malsena” Joint-stock company brand.Research subject – brand management of powdery products ….Research aim – the analysis of theoretical and practical aspects of brand management, to provide of Joint-stock company “Malsena …

piramidę (Customer-based brand equity pyramid by Keller 2003), kuri sudaryta iš šešių prekės ženklo vertę sudarančių dimensijų …Main goal is to create „Express Media“ company‘s magazine „Express Mada“ brand equity increasing strategy for the … subscribers, which will help to determine the present value of the brand; (4) to prepare magazine „Express Mada“ brand equity …

There is an increasing emphasis on building and maintaining brand equity as the primary driver of success for service … organisations, such as holiday resorts and hotels. Limited research on customer-based brand equity within the South African hotel … context has been conducted. This study examined the dimensions of brand equity and compared the differential effect that they …

This three-essay thesis focuses on how value of the brand, i.e. brand equity is created, with each study investigating … different parts of the relationships within the brand value chain.My first essay identifies and tests a new set of brand equity … drivers such as brand structure and positioning, brand strategy, and customer characteristics. I use revenue premium as the …

. The secondarea is whether the inclusion of brand equity measures as part of the financialcompany reports, will give them … the focus that they deserve. Thirdly it exploreswhether there is a link between brand building initiatives and financial … measures.A qualitative research method was used as it gave the researcher an in depthunderstanding of the role of brand …

mouth (WOM) and the number of communication form and conversation between different parties. Bear Brand milk is a product … built by its consumer through WOM. The objectives of this study were to analyze consumer awareness on Bear Brand milk … communication program in twitter, and to analyze the relation between twitter communication and brand equity from Bear Brand milk …

issues. There has been made in summary „The theoretical value of the brand-building model for the buyer“. In the second part … of the work it has been done the JSC „Eternit Baltic“ brand value enhancing solutions studio. According to it and a …“ buyers estimate the brand value of 1, i.e. it perceived benefits of their costs. It has been identified that the JSC „Baltic …

Research object – How to strengthen a comany‘s brand image?Research aim – To create a model for strengthening a company …‘s brand image using sensory marketing.Objectives:1. To analyze the theoretical aspects of sensory marketing revealing the … importance of strengthening a comany‘s brand image.2. To analyze customers‘ opinion about “Vytautas” brand image using reasearch …

Bachelor thesis topic: Building LNK brand differentiation. The purpose is to give recommendations on building LNK brand … marketing communications strategy and tactics, compared the key players – LNK and TV3 – and their brand attributes; identified … the main problem: LNK brand is not properly differentiated. To collect the required data, the empirical research was …

Relevance of the topic – the high familiarity of the brand name but negative it’s image is complicated situation for … for improving the image of the brand “Snaigė” in Lithuanian market. Tasks of the thesis: • To analyze the Lithuanian … empirical research of the image of brand “Snaigė”; • To provide managerial suggestions how to improve the image of the brand …