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Transaction similarity-based contextual trust evaluation in e-commerce and e-service environments
Zhang, H; Wang, Y; Zhang, X - 2011
The trust of sellers and transactions is a very important issue in e-commerce and e-service environments. At some e-commerce websites (such as eBay1), the trust management mechanism can compute a trust value of a seller, which is based on the ratings of past transactions given by buyers. This...
Persistent link: https://www.econbiz.de/10009481767
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A Methodological Case Study on the Theory of Demand
Müller, Olaf L. - 2005
My philosophical case study concerns textbook presentations of the theory of demand. Does this theory contain anything … of physics by Oliver Timmer. Applying his ideas to the theory of demand reveals that the statements of this discipline …Dies ist eine methodologische Fallstudie, in der Lehrbuch-Darstellungen der Theorie der Nachfrage durchleuchtet werden …
Persistent link: https://www.econbiz.de/10009467037
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Business use of branding strategies for e-commerce benefits
Onojaefe, Darlington Peter - 2008
This thesis identifies and examines evidence of e-commerce in three large businesses (Woolworths, Momentum and Santam) focusing on their Internet branding strategies, the impact of management actions and how those actions contribute to e-commerce success. Case study was used to assemble evidence...
Persistent link: https://www.econbiz.de/10009447199
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Structuring Consumer Preferences with the SEM Method
Rosa, Franco - 2002
to explore the demand for a new drink using the mean-end chain (MEC) theory and multivariate SEM procedure. The first … values. The second part is dedicated to the empirical investigation of demand of a drink obtained from the "Olivello spinoso … about the modification of the product's attributes to increase the demand. …
Persistent link: https://www.econbiz.de/10009443822
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Investigating consumer-brand relationships
Birk, Matthias Maximilian - 2010
ziehen. Artikel 2 untersucht den Zusammenhang von Kundenzufriedenheit und Loyalität. Artikel 3 analysiert …
Persistent link: https://www.econbiz.de/10009467259
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The effect of service evaluations on behavioral intentions and quality of life
Dagger, Tracey S.; Sweeney, Jillian C. - 2006
Understanding the contribution of marketing to economic and social outcomes is fundamental to broadening the focus of marketing. The authors develop a comprehensive model that integrates the impact of service quality and service satisfaction on both economic and societal outcomes. The model is...
Persistent link: https://www.econbiz.de/10009448068
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International joint venture (IJV) marketing performance: alternative approaches to performance measurement
Julian, Craig C - 2005
This paper assesses International Joint Venture (IJV) marketing performance in the Republic of Thailand, as opposed to general business performance. Furthermore, the paper develops an objective measure to assess IJV marketing performance and compares two different types of measures for measuring...
Persistent link: https://www.econbiz.de/10009475216
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Negative evaluations of service quality - a framework for identification and response
Dawes, Jillian; Rowley, Jennifer - 1999
Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Journal of Marketing Practice: Applied Marketing Science, published by and copyright Emerald Group Publishing Ltd.
Persistent link: https://www.econbiz.de/10009455182
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Consumer perceptions of supermarket service quality : scale development, measurement and validation / Manilall Dhurup
Dhurup, Manilall - 2003
During the last decade much research has been done on consumer perceptions in the so-called pure services with scant attention being devoted to the analysis of retail services associated with the marketing of goods. However, in recent years the service quality debate received much attention and...
Persistent link: https://www.econbiz.de/10009456107