the price discrimination hypothesis. Coupon values fall with in-store displays and more intense advertising but rise when … prices are positively affected by coupon values, advertising expenditures, input costs, and the prices of competing brands …

present the firstanalysis of this hybrid advertising auction setting. The conventionalwisdom is that brand advertisers (e … bidding forclicks and bidding for impressions. The analysis implies that sellersof online advertising (a) may sometimes prefer …

advertising solely with persuasion, rather advertising must be seen as a representational system, with pedagogical as well as … of visual representation. Urges moving beyond an advertising = persuasion model to encompass representation and culture …

Die vorliegende Bachelorarbeit analysiert, woher die werberelevante Zielgruppe der 14- bis 49-Jährigen stammt, wie sich … Kriterien zu bestimmen, wird diese Zielgruppe hinsichtlich ihrer Demographie, Fernsehnutzung, Werbeakzeptanz, Lebenseinstellung … Schluss, dass die werberelevante Zielgruppe der 14- bis 49-Jährigen aufgrund der hier untersuchten Kriterien zunehmend an …

(TOR). TOR can help researchers and marketing managers by explaining how consumers may interpret visuals in advertising …. TOR explains why some visuals thought to be unconnected with the product become relevant in advertising. This study makes … is used to provide greater explanatory power of consumers' interpretation and response to advertising visuals than what …

The retail sector spends millions of dollars each year advertising to consumers. This is a considerable investment for …