There is an increasing emphasis on building and maintaining brand equity as the primary driver of success for service … organisations, such as holiday resorts and hotels. Limited research on customer-based brand equity within the South African hotel … context has been conducted. This study examined the dimensions of brand equity and compared the differential effect that they …

issues. There has been made in summary „The theoretical value of the brand-building model for the buyer“. In the second part … of the work it has been done the JSC „Eternit Baltic“ brand value enhancing solutions studio. According to it and a …“ buyers estimate the brand value of 1, i.e. it perceived benefits of their costs. It has been identified that the JSC „Baltic …

Nexian is one of mobile phone brand in the market which continues to innovate in order to make a competitive and … improve the quality of the brand because to improve consumers’ satisfaction. The main customers of Nexian celluler are the … 2007-2010) amounted to 1.210 people.The problem of the research were 1) How are the effect of brand equity which are …

This paper evaluates how brand loyalty may affect young status consumers' evaluation of diffusion brands for high …/low involvement fashion products. In particular, the positioning strategy of the type of diffusion brand names is investigated in this … quality and brand image evaluations compared to the parent brand. This indicates that sub-brands and nested brands may be …

The focus of this dissertation lies on the brand personality (BP) and the brand relationship concept. They represent … two particularly important measures of brand equity. And more importantly, both concepts still lack a comprehensive … understanding. Hence, this dissertation provides deeper insight in how two manage and measure BP and how to build strong consumer-brand …

Research object – How to strengthen a comany‘s brand image?Research aim – To create a model for strengthening a company …‘s brand image using sensory marketing.Objectives:1. To analyze the theoretical aspects of sensory marketing revealing the … importance of strengthening a comany‘s brand image.2. To analyze customers‘ opinion about “Vytautas” brand image using reasearch …

Bachelor thesis topic: Building LNK brand differentiation. The purpose is to give recommendations on building LNK brand … marketing communications strategy and tactics, compared the key players – LNK and TV3 – and their brand attributes; identified … the main problem: LNK brand is not properly differentiated. To collect the required data, the empirical research was …

Relevance of the topic – the high familiarity of the brand name but negative it’s image is complicated situation for … for improving the image of the brand “Snaigė” in Lithuanian market. Tasks of the thesis: • To analyze the Lithuanian … empirical research of the image of brand “Snaigė”; • To provide managerial suggestions how to improve the image of the brand …