Two outcome-based defence contracts are studied in the attempt to better understand the provision of services in … and involvement to the forefront, with both customer and firmfocused on value co-creation and co-production, rather than …

moderating role of experience, using a sample of business buyers. The central argument of this paper is that the strength of the … effect of these variables on attitudinal brand loyalty will vary with the level of customer experience with purchasing the … brand. Furthermore, it was found that experience moderated the influence of involvement and satisfaction on attitudinal …

In recognizing the importance of entrepreneurship and innovation as the principal drivers of economic growth, this … influence the human environment in which the entrepreneur operates. Foremost among these human attributes is the experience … experience, but forces us to learn by failure as we apply past methods to new situations. In particular, the paper discusses the …

The importance of services procurement increases constantly. However, empirical studies identify deficits in realising … the tremendous opportunities of strategic procurement of services in day-to-day business – caused by the difference of … services compared to goods resulting in a higher degree of complexity and uncertainty.Using neo-institutional approaches, the …

Customer-oriented service provision as in customer solutions or services results in new requirements for the …-oriented services in comparison to other services and their impact on organisational activities. To this end, the thesis examines the …

Innovation is internationally recognized as an important source of competitiveadvantage. It was the aim of this … analysis was conducted on the data collectedin order to establish what the key drivers of innovation are.Although the factor … drivers of product andservice innovation in South African firms. …

search for the innovation problems for the agribusiness in the Amazon area is tied up not only to the demands of the section … of the organizations; innovation of value; cooperation and organization of research nets, they represent important … the agroindustrial system. The introduction of the concept of innovation of value, as instrument of strategic …

, value and vision to create innovation in order to build trust for the company and for its products and services. … tendering. However, there are companies that also focus on innovation as a competitive parameter in their contribution … about how innovation is dealt with in their respective companies. As well as the importance of information, this study …

design led approach to innovation to assist medical device companies develop new services and experiences and reshape their … from product solutions to health services which are accessible and affordable by all is required. This paper explores a … notions of the nature, development and deployment of health care services. This approach uses design tools and methodologies …