construct a framework comprised of design phases, design processes, analytical and ideation methods, critical success factors …

, proposes innovative tools to stimulate creativity and the problem solving ability. The tools suggested are based on analogy …, the fundamental operation of thinking and creative imagination, and can be applied in various business functions. …

foresight capability results in heightened new product creativity, faster speed to market, and better market-entry timing. These …

Advertising agencies trade on their creativity, which is supplied by teams of creative and account workers to create … styles). To study creativity and decision making, individuals involved in the creation of ads were tested for their innovator …

Im Marketing konkurrieren eine Reihe von Theorien um Aufmerksamkeit, Unterstützung durch akademische Forschung und … und Soziologie. Alles in allem ist die Marketing-Forschung stark zersplittert. Die vorliegende Arbeit behandelt die … Marketingtheorie. Zuerst beschreibt diese Diplomarbeit verschiedene Konzepte und Probleme des Marketings und der Marketingtheorie …

Creativity and entrepreneurship, like innovation, have been recognized as important contributors to a nation’s economic … growth. Creativity plays an important role in the fuzzy front end of a firm’s innovation process and also in corporate … venturing processes, but the relationship between creativity and entrepreneurship to a large extent has not explicitly been …

by the creativity model of Baille. Results are discussed which show significant innovation development when using TRIZ …

(2003) identifies innovation as different from creativity in that innovation aims to transform and implement rather than … analysis, reveals that coping with uncertainty manifests itself in ways that have resulted in innovations in design, marketing …