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Common perception by practitioners in the hotel industry today thata satisfied guest would become a repeat customer was considered as amajor subject of this research. It determined the extent to whichsatisfaction fostered loyalty. Interviewing guests and demonstrating theexpression of visual...
Persistent link: https://www.econbiz.de/10009459239
profitability of Russian enterprises in the region of Omsk. Based on the finalyearly reports of the enterprises it is shown, that in … this article only the gross profit, or the profitability of the grossprofit are discussed. For the year 2000, the average … profitability of the gross profit of the examinedenterprises amounted to 2,0 %. The profitability on the basis of the profit before …
Persistent link: https://www.econbiz.de/10009446947
and performances. On the other hand, profitability and value of firm are important indicators of companies’ financial …’s profitability and value. Based upon this presumption, this study empirically examines whether the customer satisfaction index (CSI … firm’s profitability. This result indicates that marketing strategy for customer satisfaction affects a firm’s short …
Persistent link: https://www.econbiz.de/10009467995
This paper assesses International Joint Venture (IJV) marketing performance in the Republic of Thailand, as opposed to general business performance. Furthermore, the paper develops an objective measure to assess IJV marketing performance and compares two different types of measures for measuring...
Persistent link: https://www.econbiz.de/10009475216
ziehen. Artikel 2 untersucht den Zusammenhang von Kundenzufriedenheit und Loyalität. Artikel 3 analysiert …
Persistent link: https://www.econbiz.de/10009467259
The potential accession of Turkey to the EU, and the related adoption of the CAP by Turkey,is expected to influence … agricultural markets in both the EU and Turkey. The extent of theaccession impacts depends on the one hand on the way the CAP will …-membership simulation show that the impacts on agriculturalmarkets in Turkey are significant, while effects on EU markets are rather limited …
Persistent link: https://www.econbiz.de/10009446181
The tenets of relationship marketing are useful in understanding the success of a service provider. Based on a sample of 221 firms in Singapore that use ocean freight shipping services, examines service recovery issues related to satisfaction. It was found that service recovery methods such as...
Persistent link: https://www.econbiz.de/10009484489
The hotel industry utilises the concept of human resource practices system differentiation (HRPSD) by focusing resources on managerial level jobs as a technique of strategic human resource management (SHRM). Despite its use in both practice and the academic literature, research focusing on HRPSD...
Persistent link: https://www.econbiz.de/10009448288
Viral marketing is the business approach that uses peer-to-peer communications to increase product awareness and adoptions through widespread social networks of receivers. Benefiting from the unprecedented fast growth of online social networks, this marketing maneuver merits a deeper...
Persistent link: https://www.econbiz.de/10009468012