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The effect of brand, agent, and price on consumer evaluation of travel services.
Ainscough, Thomas L. - 2005
’ perceptions of travel services. This research uses an established model to examine how price, brand and store variables … service quality, perceived service value, and willingness to buy travel services. Results indicate that: (1) price has a … only significant brand effect is the effect of airline brand on perceived quality. …
Persistent link: https://www.econbiz.de/10009452204
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The effects of advertising spending on brand loyalty in services
Ha, H; John, J; Janda, S; Muthaly, S - 2011
variables on brand loyalty. Data from the banking and discount store services in South Korea are used to examine the indirect …. Significant results obtained in both banking and retail services differing in firm-customer relationships suggest that the …
Persistent link: https://www.econbiz.de/10009481565
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Investigating consumer-brand relationships
Birk, Matthias Maximilian - 2010
ziehen. Artikel 2 untersucht den Zusammenhang von Kundenzufriedenheit und Loyalität. Artikel 3 analysiert …
Persistent link: https://www.econbiz.de/10009467259
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Customer satisfaction in the online grocery shopping market
Croker, Andrew David - 2005
To establish an online grocery shopping service and to attract customers to it is anexpensive operation. In order to recoup those expenses, and ultimately make a profit,an online retailer needs to ensure that customers remain loyal and make repeatpurchases for as long as possible. Although...
Persistent link: https://www.econbiz.de/10009457838
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Diffusion of Sustainability Innovations around Lynedoch EcoVillage
Stüwe, Claudia - 2009
In form of a qualitative single case study this thesis examines what people from industrialized countries such as Germany can learn about sustainability from Lynedoch EcoVillage, South Africa, and the associated 'Sustainability Institute', a non-profit trust based at and operating from Lynedoch...
Persistent link: https://www.econbiz.de/10009461026
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The effect of service evaluations on behavioral intentions and quality of life
Dagger, Tracey S.; Sweeney, Jillian C. - 2006
both economic and societal outcomes. The model is validated using two random samples involving intensive health services …
Persistent link: https://www.econbiz.de/10009448068
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International joint venture (IJV) marketing performance: alternative approaches to performance measurement
Julian, Craig C - 2005
This paper assesses International Joint Venture (IJV) marketing performance in the Republic of Thailand, as opposed to general business performance. Furthermore, the paper develops an objective measure to assess IJV marketing performance and compares two different types of measures for measuring...
Persistent link: https://www.econbiz.de/10009475216
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Negative evaluations of service quality - a framework for identification and response
Dawes, Jillian; Rowley, Jennifer - 1999
Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Journal of Marketing Practice: Applied Marketing Science, published by and copyright Emerald Group Publishing Ltd.
Persistent link: https://www.econbiz.de/10009455182
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Consumer perceptions of supermarket service quality : scale development, measurement and validation / Manilall Dhurup
Dhurup, Manilall - 2003
During the last decade much research has been done on consumer perceptions in the so-called pure services with scant … attention being devoted to the analysis of retail services associated with the marketing of goods. However, in recent years the … a detailed literature study into the marketing of services, service quality, service encounters and established service …
Persistent link: https://www.econbiz.de/10009456107