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Leaving the L-Space; Kundenintegration als Erklärungsansatz multinationaler Unternehmen im Dienstleistungssektor - Eine Weiterentwicklung des OLI-Modells

Radmacher-Nottelmann, Nils A. - 2010

Dienstleistungssektor unter besonderer Berücksichtigung der Kundenintegration erklärt werden kann.Als Ausgangspunkt wird argumentiert, dass … erklären.Die zentrale Bedeutung der Kundenintegration bei der Entstehung von MNU im Dienstleistungssektor wird zudem empirisch … der Einfluss des Grades der Kundenintegration auf das Wachstum von Dienstleistungs-MNE deskriptiv und anhand multivariater …

Persistent link: https://www.econbiz.de/10009447148

Acquisition integration framework for technology enterprise : the human factor

Lewis, Kyle (contributor) - 2010

Acquisitions are common in today’s business and people involved in acquisitions face challenges when they become part of this process. This thesis aims to provide an understanding of the human factors that determine the outcome of acquisition integration. Various frameworks exist in the...

Persistent link: https://www.econbiz.de/10009429314

Komplexitätsbeherrschung in der wertschöpfungspartnerschaftsübergreifenden Produktspezifikationserstellung bei unvollkommenen Informationen durch Simplifizierungsregeln

Ludwig, Ralf - 2005

Probleme/Forschungsfragen:Ein stetiger Komplexitätsanstieg des Produktes und der Produktentwicklungsumgebung erschweren in Wertschöpfungspartnerschaften das Erreichen einer gemeinsamen Win-Win-Situation. Bei der frühen Erarbeitung der Produktauslegung oder im Rahmen der...

Persistent link: https://www.econbiz.de/10009467468

Modularität und vertikale Desintegration

Leykauf, Gerhard - 2006

Die Relevanz der Konstruktionsweise von Gütern hat in den vergangenen Jahren verstärkte Beachtung in der ökonomischen Literatur gefunden. Insbesondere die Konsequenzen einer modularen Gestaltung von Produkten rückten dabei in den Vordergrund. Dabei wird meist davon ausgegangen, dass sich aus...

Persistent link: https://www.econbiz.de/10009451147

Innovation and learning for sustainable competitive advantage : preliminary findings

Matthews, Judy H.; Becker, Karen L. - 2009

Achieving and sustaining competitive advantage is a major challenge for firms in today’s dynamic global marketplace. The notion of sustained competitive advantage has been investigated through a number of paradigms, from the resource based view of the firm to dynamic capabilities. This paper...

Persistent link: https://www.econbiz.de/10009437861

Cross-European and functional food related consumer segmentation for new product development

Sparke, Kai; Menrad, Klaus - 2006

Functional Food emerged as a constant segment in the Europeanfood market and offer potential for product innovations which make themattractive for the food industry in nearly stagnating markets. Target groupresearch is one key factor for successful innovative food products. The aimof this...

Persistent link: https://www.econbiz.de/10009445567

Services marketing in the hospitality economy: An exploratory study

Kitsios, Fotis C. - 2006

Meeting the challenges of an unstable and unsettled environment is not easy. The recentimpacts on the hospitality services economy of changing technology, mergers of institutions,increasingly demanding consumers and increased competition have created an atmosphere ofvolatility and rapid change....

Persistent link: https://www.econbiz.de/10009445577

Managing new product development within the SMEs

Maladzhi, Rendani Wilson - 2008

Product innovation has transformed the minds of business people because of its ability to increase productivity. Other than increased productivity it also allows companies to extend the range of the available products to consumers as well as lowering the prices consumers have to pay. Product...

Persistent link: https://www.econbiz.de/10009447179

Cross-Function and Same-Function Alliances: How Does Alliance Structure Affect the Behavior of Partnering Firms?

Amaldoss, Wilfred; Staelin, Richard - 2010

Firms collaborate to develop and deliver new products. These collaborations vary in terms of the similarity of the competencies that partnering firms bring to the alliance. In same-function alliances, partnering firms have similar competencies, whereas in cross-function alliances, partners have...

Persistent link: https://www.econbiz.de/10009475396

Marketing Strategy Formulation in the Commercialization of New Technologies

Vincent, Leslie Harris - 2005

The key objective of Part I is to synthesize 23 years of innovation research findings from economic, strategy, and marketing literatures and extend the current theoretical knowledge base in these domains through meta-analysis. In general, empirical evidence of the nature of the relationship...

Persistent link: https://www.econbiz.de/10009475745