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Consuming icons: nationalism and advertising in Australia

Prideaux, J. - 2009

overlooked element in 'mundane' nationalism, company advertising. Through the development of a typology of advertising strategies … broader nationalistic political projects. The types developed in this typology include (1) 'ordinary marketing …

Persistent link: https://www.econbiz.de/10009448271

What is Innovation in the Hospitality and Tourism Marketplace? A Suggested Research Framework and Outputs Typology

Sipe, Lori J; Testa, Mark - 2009

preliminary data from interviews and pilot surveys are summarized. Finally, we submit a typology that may serve as a starting … point for academic and practitioner dialogue and suggest that reaching consensus on a typology is critical to advancing new …

Persistent link: https://www.econbiz.de/10009467983

Regional innovation systems in EU-10: A typology and policy recommendations

Aguado, Ricardo; Navarro, Mikel; Gibaja, Juan José; … - 2008

This paper depicts a typology of regions, capturing the diversity of regional innovationsystems across the EU-10 (the …. In the first place it providesthe first RIS typology for the EU-10 regions completed using a large number ofvariables …

Persistent link: https://www.econbiz.de/10009476076

Strateginės analizės instrumentarijaus modeliavimas mažose ir vidutinėse įmonėse

Vaitkevičius, Sigitas - 2006

The doctoral thesis is concerned with the issues that are faced when selecting strategic analysis tools to be used in small and medium-sized enterprises (SME) in the process of strategic management. The paper comprises three parts. The first part presents a discussion on the methodology of...

Persistent link: https://www.econbiz.de/10009479280

Forecasting Field Defect Rates Using a Combined Time-based and Metrics-based Approach: a Case Study of OpenBSD

Luo Li, Paul; Herbsleb, James; Shaw, Mary - 2005

Open source software systems are critical infrastructure for many applications; however, little has been precisely measured about their quality. Forecasting the field defect-occurrence rate over the entire lifespan of a release before deployment for open source software systems may enable...

Persistent link: https://www.econbiz.de/10009440981

A retrospective view of the South African excellence model

Williams, June C. - 2008

, however, performance measurement systems ofworld-class organisations are tailored to drive manufacturing and service …

Persistent link: https://www.econbiz.de/10009442199

Relative index of inequality: Definition, estimation and inference

Sergeant, JC; Firth, D - 2006

The relative index of inequality (RII) is a commonly used measure of the extent to which the occurrence of an outcome such as chronic illness or early death varies with socioeconomic status or some other background variable. The standard RII estimator applies only to linear variation in...

Persistent link: https://www.econbiz.de/10009447315

Approximate Maximum-Likelihood Estimation Of Circle Parameters Using A Phase-Coded Kernel

Zelniker, Emanuel; Clarkson, Ian Vaughan L. - 2004

The accurate fitting of a circle to noisy measurements of points on its circumference is an important and much-studied problem in statistics. Atherton & Kerbyson (Image and Vision Computing 17, 1999, 795-803) have proposed a complex convolutional circle parameter estimator. One of the estimators...

Persistent link: https://www.econbiz.de/10009448050

Danone Branding Strategy in China

Melewar, T C; Badal, E; Small, J - 2005

This paper analyses the branding strategy of a leading French food producer in the fast growing Chinese market. The company, Danone Group (DG), has long been operating internationally with success. However, like several multinational enterprises, its initial entry into China was a failure....

Persistent link: https://www.econbiz.de/10009465504

Development and Application of an Analytical Framework for the Measurement of Customer Service Quality in the Banking Industry of Cyprus

Rossides, Yiannos - 2011

banking industry, and consequently establish a reliable and valid service quality measurement instrument for Cypriot banks … result of this analysis, a modified version of the perceptions’ side of SERVQUAL was constructed as a measurement scale of … consistency measurement. This analysis helped to prove the validity and reliability of the modified instrument used to measure …

Persistent link: https://www.econbiz.de/10009465972