Showing 1 - 10 of 180
Two outcome-based defence contracts are studied in the attempt to better understand the provision of services in …
Persistent link: https://www.econbiz.de/10009440919
Developing approaches for understanding customer perceived value is a priorityfor managers and scholars alike. A conceptual framework for assessment of value-in-use is proposed and explored within the context of a maintenance serviceprovider. In contrast to value models in previous empirical...
Persistent link: https://www.econbiz.de/10009463057
The importance of services procurement increases constantly. However, empirical studies identify deficits in realising … the tremendous opportunities of strategic procurement of services in day-to-day business – caused by the difference of … services compared to goods resulting in a higher degree of complexity and uncertainty.Using neo-institutional approaches, the …
Persistent link: https://www.econbiz.de/10009451151
Customer-oriented service provision as in customer solutions or services results in new requirements for the …-oriented services in comparison to other services and their impact on organisational activities. To this end, the thesis examines the …
Persistent link: https://www.econbiz.de/10009451195
Dienstleistung, so dass der Kunde direkt in die Wertschöpfungskette integriert wird. Diese Eigenschaft der Dienstleistungsproduktion … Dienstleistungssektor unter besonderer Berücksichtigung der Kundenintegration erklärt werden kann.Als Ausgangspunkt wird argumentiert, dass … erklären.Die zentrale Bedeutung der Kundenintegration bei der Entstehung von MNU im Dienstleistungssektor wird zudem empirisch …
Persistent link: https://www.econbiz.de/10009447148
Acquisitions are common in today’s business and people involved in acquisitions face challenges when they become part of this process. This thesis aims to provide an understanding of the human factors that determine the outcome of acquisition integration. Various frameworks exist in the...
Persistent link: https://www.econbiz.de/10009429314
the design of services under such a contractualenvironment and provides a research agenda for future studies in this area. …
Persistent link: https://www.econbiz.de/10009463171
This research examines why and how brand owners in China adopt and use mobile media in marketing campaigns to deliver co-creation brand experiences and build consumer relationships. China represents an interesting case to study as it has leapfrogged into the age of consumer society and mobile...
Persistent link: https://www.econbiz.de/10009483231
This paper examines the impact of service orientation (SO) on relationship quality, and its consequences for consumer behaviour in the travel industry. Specifically consumers' positive behavioural intentions, perceptions of switching costs, and consumer activism are examined as consequences of...
Persistent link: https://www.econbiz.de/10009437676
No other sector in the economy influences business decisions like professional services, and while large commercial …
Persistent link: https://www.econbiz.de/10009437770