Narrow search
Showing 1 - 10 of 333
Cover Image
Planung, Steuerung und Kontrolle leistungsbezogener Konditionen - Eine empirische Analyse zwischen Industrie und Lebensmittelhandel
Bendl; Harald - 2000
Konsumentenverhalten sowie der verstärkte Einsatz betriebswirtschaftlicher Methoden und Instrumente bieten weitere Potentiale zur … customers (e.g. Efficient Consumer Response initiatives).The industry has only recently realized that current rebate practices … should be reconsidered and that rebate systems require a complete overhaul. Most importantly, rebate systems should be linked …
Persistent link: https://www.econbiz.de/10009467512
Cover Image
Generation Adjusted Discounting in Long-term Decision-making
Bayer, Stefan - 2000
Wir analysieren die Vorgehensweise bei der Diskontierung langfristiger Projekte. Unsere Untersuchungen zur reinen … formulation of an adjusted OLG-discounting method (GAD) of consumption units, taking into consideration intra- and …
Persistent link: https://www.econbiz.de/10009475364
Cover Image
Sequential Search With Ordinal Ranks and Cardinal Values: An Infinite Discounted Secretary Problem
Palley, Asa Benjamin - 2009
We consider an extension of the classical secretary problem where a decision maker observes only the relative ranks of a sequence of up to N applicants, whose true values are i.i.d. U[0,1] random variables. Applicants arrive according to a homogeneous Poisson Process, and the decision maker...
Persistent link: https://www.econbiz.de/10009450709
Cover Image
Nonstationary brand variables in category management: A cointegration perspective
Jiang, James J.; Zhong, Maosen; Klein, Gary; Chen, H. G. - 2004
Category-management models serve to assist in the development of plans for pricing and promotions of individual brands. Techniques to solve the models can have problems of accuracy and interpretability because they are susceptible to spurious regression problems due to nonstationary time-series...
Persistent link: https://www.econbiz.de/10009447905
Cover Image
Economic Foundations of Retailer Price Promotion: It’s All Incremental
Rengifo, Erick; Jetta, Kurt A; Salvatore, Dominick - 2016
This paper states that under several conditions that completely apply to CPGs, incremental retail sales generated by promotional price discounts are entirely incremental to the promoting manufacturer, the promoting retailer and the category, overall. In general, and as observed examining...
Persistent link: https://www.econbiz.de/10011531815
Cover Image
Markenführung in der Ernährungswirtschaft ; Brand Management in the Food Sector
Staack, Torsten - 2013
Persistent link: https://www.econbiz.de/10010353216
Cover Image
Preispromotionanalysen in Vertriebslinien des Lebensmitteleinzelhandels : dynamische Kategorieeffekte und Einflussfaktoren
Tobias Maria Günter - 2007
Die Analyse der Wirkung von Verkaufsförderungsmaßnahmen auf den Absatz oder Erlös von Konsumgütern gehört zu den mit am meisten erforschten Problemkomplexen in der quantitativen Marketingforschung. Allerdings untersuchen die Mehrzahl der Arbeiten lediglich die kurzfristigen Wirkungen von...
Persistent link: https://www.econbiz.de/10009428984
Cover Image
A deliverable sales strategy for Mercedes-Benz Claremont
Van Zyl, Jaco - 2009
ENGLISH ABSTRACT: The economic downturn in South Africa since mid 2008 has transformed the motor vehicle industry into a seriously competitive marketplace. Both large and small dealerships are finding their volumes and margins under increasing pressure. Sandown Motor Holdings (Pty) Ltd has a new...
Persistent link: https://www.econbiz.de/10009442081
Cover Image
OS NOVOS RUMOS DA ESTRATÉGIA DE MARKETING NO MERCADO FARMACÊUTICO
Correa, Gisleine Fregoneze; Oliveira, Luciel Henrique de - 2008
The pharmaceutical industry invests its sales force in contacts with doctors, making visits and publicizing its drugs, in orderfor them to prescribe these products to their patients. This work discusses the structure of the pharmaceutical market and howmarketing strategies are used by...
Persistent link: https://www.econbiz.de/10009446936
Cover Image
An investigation of the impact of promotions on across-submarket competition
Kannan, P.K.; Yim, BCK - 2001
There is a recent trend among manufacturers of consumer packaged goods such as Proctor & Gamble to eliminate sales promotions and replace them with everyday low prices on their products. The objective of this study is to investigate whether and how such a significant change in promotional...
Persistent link: https://www.econbiz.de/10009471385