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"I Speak, Therefore I Am:" Identity and Self-Construction as Motivation to Engage in Electronic Word of Mouth
Taylor, David George - 2010
-concept and identity motivate consumers to engage in electronic word-of-mouth (eWOM)? 2. Is there a conceptual model to represent …-enhancement value of eWOM and resulting eWOM behaviors? A conceptual model was proposed and, using an experimental research design … motivate consumers to engage in eWOM, and a number of brand and message traits comprise eWOM's self-enhancement value. This …
Persistent link: https://www.econbiz.de/10009475030
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Social Networks in New Product Forecasts and Marketing
Pescher, Christian - 2011
Consumers interact with each other and within their social networks. Influentials have an overproportional influence on other consumers? preferences and choices, thus having relevant implications for product development, marketing planning and strategic marketing. An important question that...
Persistent link: https://www.econbiz.de/10009484818
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Data confidentiality and reputation schemes in distributed information systems
Fischmann, Matthias - 2008
trust. The first is known as the database service provider problem: A database owner wants a database service provider (DSP … node that enters a P2P application network for the first time needs to trust the claimed observations of other nodes …
Persistent link: https://www.econbiz.de/10009467070
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Reputation in Multi Agent Systems and the Incentives to Provide Feedback
Heitz, Miriam; K?nig, Stefan - 2009
instead of giving rise to defective behavior are necessary to make the system work: trust and reputation mechanisms.This paper … examines different incentive mechanisms helping these trust and reputation mechanisms in eliciting users to report own …
Persistent link: https://www.econbiz.de/10009485601
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Best value, partnerships and relationship marketing in local government
Rees, Patricia L.; Gardner, Hanne - 2003
notion of trust is singled out for attention and possible applications of relationship marketing are then offered. The …
Persistent link: https://www.econbiz.de/10009455012
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Markenführung in der Ernährungswirtschaft ; Brand Management in the Food Sector
Staack, Torsten - 2013
Persistent link: https://www.econbiz.de/10010353216
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Consumers' Reciprocal Behaviors in the Hospitality Industry
Bae, Jung-in; Kwon, Jun Mo; Blum, Shane C. - 2011
Word-Of-Mouth (WOM) has long been considered to be one of the most important marketing tools. The Internet has created many variations to traditional WOM. Building on reciprocity theory, this study will focus on Positive Word-of-Mouth (PWOM). Previous studies addressed the fact that because...
Persistent link: https://www.econbiz.de/10009467873
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Online Consumer Herding Behaviors in the Hotel Industry
Kwon, Jun Mo; Bae, Jung-in; Phelan, Kelly - 2011
The emergence of the Internet brought changes to traditional Word-of-Mouth Communication (WOM). Consumers are able to share and exchange opinions with anyone in the world, while WOM has customarily resulted from face-to-face relationships (Huang & Chen, 2006). Online portals allow individuals to...
Persistent link: https://www.econbiz.de/10009467875
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Konzeption zur Steuerung der Haupteinnahmequellen von Profi-Sport-Clubs
Karlowitsch, Elmar - 2005
Schritten vollzogen: Für die Haupteinnahmequellen Stadionbesuch, Merchandising, Sponsoring und mediale Rechte werden jeweils die …
Persistent link: https://www.econbiz.de/10009454937