community engagement. It does so particularly through a nonprofit marketing lens, that is, from the perspective of the nonprofit … marketing skills to win such support. At the moment, corporate giving represents only a small measure of the funds feeding the …' own requirements, is also critical to practice and scholarship alike. Thus, while written using a nonprofit marketing lens …

Im Marketing konkurrieren eine Reihe von Theorien um Aufmerksamkeit, Unterstützung durch akademische Forschung und … und Soziologie. Alles in allem ist die Marketing-Forschung stark zersplittert. Die vorliegende Arbeit behandelt die … Marketingtheorie. Zuerst beschreibt diese Diplomarbeit verschiedene Konzepte und Probleme des Marketings und der Marketingtheorie …

?paradigmapping? and demonstrate that this concept can be employed to transcend incommensurability in the field of marketing. We also … wish to argue the case for considering marketing?s potential as a moral art rather than the amoral science we submit it has …

This paper focuses on supply-related functions in nontraditional areas, an innovative distribution marketing approach …