Lojalumo programų kūrimo ir valdymo problemos yra labai aktualios tiek ryšių su visuomene, tiek rinkodaros ar vadybos sričių specialistams, ir ypatingai organizacijoms bei jų vadovams. Lojalumo programų pradžia priklauso nuo sėkmingos vartotojų poreikių analizės, t. y. Ko vartotojui...

Service offerings are largely intangible in nature. Customers are thus unable to assess the purchase outcome prior to experience, rendering the risk of possible customer dissatisfaction very high. It is argued that the concept of service guarantees proposed by services management theory can be...

Service quality become a focus by all company, including banks, to maintain its customer. Improving service quality is crucial for banks to deliver an outstanding customer experience. It is believed that customer satisfaction can be achieved only if customer experienced service that meet or...

The ultimate goal of this research undertaking was to determine the best fit model involving the following exogenous variables: service quality, customer loyalty, and green marketing practices to endogenous variable – guests’ satisfaction. For the purpose of data collection, a survey...

The developments of retailer venture in Indonesia, particularly in Medan city has been growing recently. These were indicated by more and more investors who are running business in the same retailer field, no matter small scale or big scale business venture. Medan city retailer ventures have...

Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Journal of Marketing Practice: Applied Marketing Science, published by and copyright Emerald Group Publishing Ltd.

Physical distribution services are becoming increasingly important as supply chains strive to become more efficient in the logistical flow of goods to industrial customers. Performance of these services, however, takes place during encounters that customers have with various interfacing...

A key question is whether the instruments developed for consumer services can accurately gauge the service quality perceptions of organisational customers. Reports psychometric testing of the SERVQUAL as a measure of service quality in ocean freight services. Based on a survey of a...

Vartotojų lojalumas marketingo teorijų kontekste, vartotojų lojalumo sampratos formavimasis marketingo minties mokyklų raidoje, santykių marketingo idėjų įtaka vartotojų lojalumo sampratos formavimuisi, vartotojų lojalumo sampratos transformacijos, vartotojų lojalumas kaip tyrimų...

Magistro darbe pateikiama lojalių klientų formavimo strategija, atverianti galimybes klientų lojalumo formavimui. Magistro darbo teorinė dalis atskleidžiama per santykių marketingo mokslo paradigmą – pateikiant lojalumo sampratos kilmę ir esmę, indentifikuojant lojalumą lemiančius...