ENGLISH ABSTRACT: The objective of this specific research report is to analyse the internet marketing function within the South African tourism industry. Furthermore, the hotel industry is analysed to establish how the introduction of the internet changed the playing field in terms of...

Based on a fourteen-month period of ethnographic research conducted in an Australian Coastal hotel, this thesis explores the issues of management in a flexible organization. Using a textual approach to the study of organizations, the thesis focusses on the customer service discourse, its...

In recent years the New Keynesian Model with price stickiness of the Calvo type has become the most widely used theoretical framework for addressing various normative issues such as how optimal monetary and fiscal policy should be conducted. However, the New Keynesian Model has been criticized...

The effects of U.S. wheat prices, dollar values, and their volatilities on U.S. wheat market shares in 10 Asian countries are analyzed. The variables are converted to a relative form comparing the U.S. against Australian and Canadian variables in order to incorporate the effects of competition...

There is a strong competition from low-priced imported catfish fillets resulting in a declining market share for domestic farm-raised catfish fillets. To match the competition, catfish processors are embarking on pricing policy measures that are volume-oriented instead of profit- or...

This paper forecasts market share for U.S. frozen, farm-raised catfish fillets using alternative logit formulations. Results suggest the log inverse power transformation (IPT) performs better than the simple logit and IPT logit models, and had the smallest percentage errors for out-of-sample...

Diese Dissertation setzt sich aus fünf Forschungspapieren zusammen. Jedes Kapitel enthält ein Papier. Das erste Kapitel untersucht den Zusammenhang zwischen der Größe des Kundenstamms einer Firma und ihrem Gewinn in einem Markt mit Wechselkosten. Entgegen unserer Intuition wird gezeigt, dass...

This paper assesses International Joint Venture (IJV) marketing performance in the Republic of Thailand, as opposed to general business performance. Furthermore, the paper develops an objective measure to assess IJV marketing performance and compares two different types of measures for measuring...

Given the ever increasing pressure on marketers to demonstrate the value of their activities to the firm, the present literature review focuses on market share as a performance measure and its relationship to profitability. The paper attempts to contribute to the area of marketing performance...

La pendiente de la curva de Phillips se ha reducido en las últimas décadas. En este documento se desarrolla un modelo que racionaliza este fenómeno a partir del aumento del grado de polarización observado en muchas industrias, que ha supuesto que un reducido número de grandes empresas de...