present the firstanalysis of this hybrid advertising auction setting. The conventionalwisdom is that brand advertisers (e … bidding forclicks and bidding for impressions. The analysis implies that sellersof online advertising (a) may sometimes prefer …

innovations may help to improve their launch (Papers A1 and A2). Simultaneously, the diffusion of the internet and mobile devices …

introduces conception and theory of internet advertising with principal distribution methods in order to deliver marketing … methods. Analysis and evaluation of internet advertising market in Lithuania and main development factors of this field are … discussed in second chapter. Last chapter of this paper is based on research of internet advertising in domestic market in …

, as more and more marketing executives have convinced themselves that the Internet, as an advertising communication … advertising on the Internet becomes the means of communication of such projects. Most writers admit that it is those businesses …Today we can clearly state that fast development of the Internet opens up marketing opportunities for business. The …

years, the number of Internet users has been growing dramatically. Advertising on the Internet requires less cost and … charges higher interest rates. Advertising on the Internet indicates a rapid growth of marketing. It is attractive for its … the internet advertising and social network advertising. …

The online advertising of Bucovina tourist area through web pages is a great means of promoting and attracting a large …