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The extent to which service quality is linked to satisfaction, value and behavioural outcomes continues to be debated in the literature. This research investigated two models involving the linkages between service quality, satisfaction, perceived value, repurchase intention and willingness to...
Persistent link: https://www.econbiz.de/10009484485
Full-text of this article is not available in this e-prints serivce. This article was originally published following peer-review in the International Journal of Nonprofit and Voluntary Sector Marketing, published by and copyright John Wiley & Sons Ltd.
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dieser Arbeit Ansätze der Unternehmensbewertung auf Basis des Shareholder-Value-Ansatzes und der Kundenwert zusammengeführt …
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The nature of high-street fashion brands amongst female adolescents is a combined set of fast fashion movements and early adopter demands within a compressed timeframe. This research has investigated the need for a communication plan to appropriately deliver the brand message for this sector....
Persistent link: https://www.econbiz.de/10009465375
This study empirically examines the impact of IT capability on firms' performance and evaluates whether firms' IT capabilities play a role in improving employee capability, customer value, customer satisfaction, and ultimately business performance. The results were based on comparing the...
Persistent link: https://www.econbiz.de/10009475034
Klientų lojalumo valdymo idėja sulaukia vis daugiau įmonių dėmesio, o šiandieninėje ekonomikos recesijoje, klientų išsaugojimas ir jų lojalumo didinimas tampa svarbiausia veiklos kryptimi. Daugiausiai dėmesio įmonės pradėjo skirti ne naujų klientų paieškai, o santykių su...
Persistent link: https://www.econbiz.de/10009479194
This study deals with Customer Relationship Management (CRM) of a department of an Original Equipment Manufacturer (OEM) of trackless mining equipment. The study was done from the service deliverer's perspective. The aim of the study was to determine an effective Customer Satisfaction Index...
Persistent link: https://www.econbiz.de/10009455921
This title of this research is "Analysis of the Effect of Customer Value to the Customer Loyalty of As simcard (Case Study on USU students of the Law Faculty)". The purpose of this study is to investigate and to analyze the influence of customer value which consits of product value, service...
Persistent link: https://www.econbiz.de/10009464405