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proposed service quality dimensions and overall service quality? In order to develop and validate a measurement model for … study. The instrument was then subjected to a scale purification process through exploratory factor analysis. Non … and contribute to the ongoing debate on the measurement of service quality and its relationship with customer satisfaction. …
Persistent link: https://www.econbiz.de/10009456107
This study researches the topic creating customer value in an educational environment. Two objectives are set, namely to measure the student service levels of the selected secondary schools, and then to determine if any differences exist between student perceptions and student expectations. The...
Persistent link: https://www.econbiz.de/10009455970
This study researches the topic customer service of convenience sores. Two objectives are set, namely to measure the customer service levels of convenience stores, and then to determine if any differences exist between customer perceptions and customer expectations.The literature review covers...
Persistent link: https://www.econbiz.de/10009456025
A laptop is a personal computer for mobile use. With the growth of personal computers in early 1980s, a need was felt to develop a computer which can be carried to mobile locations. Today it has emerged as one of the most significant tool for communication and networking and not to mention its...
Persistent link: https://www.econbiz.de/10011315470
A laptop is a personal computer for mobile use. With the growth of personal computers in early 1980s, a need was felt to develop a computer which can be carried to mobile locations. Today it has emerged as one of the most significant tool for communication and networking and not to mention its...
Persistent link: https://www.econbiz.de/10011315474
Understanding the contribution of marketing to economic and social outcomes is fundamental to broadening the focus of marketing. The authors develop a comprehensive model that integrates the impact of service quality and service satisfaction on both economic and societal outcomes. The model is...
Persistent link: https://www.econbiz.de/10009448068
This paper assesses International Joint Venture (IJV) marketing performance in the Republic of Thailand, as opposed to general business performance. Furthermore, the paper develops an objective measure to assess IJV marketing performance and compares two different types of measures for measuring...
Persistent link: https://www.econbiz.de/10009475216
Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Journal of Marketing Practice: Applied Marketing Science, published by and copyright Emerald Group Publishing Ltd.
Persistent link: https://www.econbiz.de/10009455182
The developments of retailer venture in Indonesia, particularly in Medan city has been growing recently. These were indicated by more and more investors who are running business in the same retailer field, no matter small scale or big scale business venture. Medan city retailer ventures have...
Persistent link: https://www.econbiz.de/10009464223
Since the revolution of the finance and banking industry in Thailand in 2007, the implementation of good banking services has become extremely important to many banks in Thailand. The current study, therefore, intended to determine set of service quality and value dimensions that were vital...
Persistent link: https://www.econbiz.de/10009481544