Showing 1 - 10 of 197
This study examines the influence of personality factors and attitudes toward consumers' willingness to knowingly purchase counterfeit luxury brands. Convenience sampling method was employed and a self administered questionnaire was distributed to students in a large Australian university. A...
Persistent link: https://www.econbiz.de/10009434812
Mit der Arbeit wird der Versuch unternommen, den Zusammenhängen von Biographie- und individuellen Lernprozessen nachzugehen. Dies erfolgt am Beispiel von acht ostdeutschen ExistenzgründerInnen, die sich nach der Wende in den neuen Bundesländern im Lebensmitteleinzelhandel selbständig gemacht...
Persistent link: https://www.econbiz.de/10009467098
Full-text of this article is not available in this e-prints serivce. This article was originally published following peer-review in the International Journal of Nonprofit and Voluntary Sector Marketing, published by and copyright John Wiley & Sons Ltd.
Persistent link: https://www.econbiz.de/10009455012
The paper examines how social and personality factors influence Chinese consumers' attitudes towards counterfeits of luxury brands and how these two sets of variables influence purchase intention. It provides a profile of buyers and non-buyers of counterfeits of luxury brands. A...
Persistent link: https://www.econbiz.de/10009434829
Copying, imitation, counterfeiting and knock-offs have been considered to be detrimental to the global economy and to innovation. While Mimicry has been applied to various areas of sciences such as engineering, biomimetics and behavioural sciences or even in areas of Management, it is however...
Persistent link: https://www.econbiz.de/10009435010
This paper extends two related studies in counterfeiting by Tom et al. (1998) on consumer attitudes toward, and purchase history of counterfeit goods and Cordell et al. (1996) on investigating the extrinsic cues brand, price and retailer influencing consumption of counterfeits. The three main...
Persistent link: https://www.econbiz.de/10009435011
Persistent link: https://www.econbiz.de/10010353216
The important role of friends, neighbors and colleagues in shaping individual choices has been brought out in a number of studies over the years. The presence of significant ‘local’ influence in shaping individual behavior suggests that firms, governments and developmental agencies should...
Persistent link: https://www.econbiz.de/10009445057
In this paper we explore the production of streaming media that involves live and recorded content. To examine this, we report on how the production practices and process are conducted through an empirical study of the production of live television, involving the use of live and non-live media...
Persistent link: https://www.econbiz.de/10009465510
Studying social behavior often requires the simultaneous interaction of many subjects. As yet, however, no painless, noninvasive brain stimulation tool existed that allowed the simultaneous affection of brain processes in many interacting subjects. Here we show that transcranial direct current...
Persistent link: https://www.econbiz.de/10009471857